2022/3, Trimester 2, Face-to-Face, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | Face-to-Face |
Location of delivery: | MERCHISTON |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Gary Lunt |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning & Teaching methods including their alignment to LosContemporary challenges in keeping abreast of theoretical developments and applied practice, such as new media, crisis management, etc., makes for a dynamic professional working environment and is essential for graduates in this field. The factors driving the learning and teaching strategy for this module are the need for a compelling and realistic approach which will guide students’ development of employability in the specialist sectors of public relations [LO 2&3].A blended approach with regard to applied public relations theory and values-based practice will develop your analytical and diagnostic skills through case study analysis across a range of sectors and roles in seminars and workshops [LO 1-5].Embedding of employability/PDP/Scholarship SkillsEarly in this module you will develop further your knowledge, skills and understanding of the role of communication planning within a client project context before executing an agreed programme of objectives [LO 1, 3 & 5]. Assessment (formative or summative)Throughout the module, formative group work (informed by case studies) will challenge your problem-solving abilities, and develop your transferable skills [LO 1-4]. Summative assessments (these being progress reports, professional presentation and project report writing) will also enable you to demonstrate the ability to be creative, to project manage the delivery and evaluation of a time-bound programme of client-related work [LO 1-5].Team working will be essential, particularly in student-led seminars and workshops utilising action learning/research techniques. You will also further develop independent learning and vocational skills [LO 1&2].VLE will be used as a resource tool. Teaching materials (including lecture notes, case study material and handouts) will be available on line. Links to various other resources will also be provided as appropriate.Research / teaching l
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Seminar | 24 |
Independent Learning | Guided independent study | 164 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Report | 15 | 1,2,3,4 | 5 | HOURS= 0, WORDS= 2000 |
Report | 15 | 1,2,3,4 | 7 | HOURS= 0, WORDS= 2000 |
Project - Written | 30 | 1,2,3,4,5 | 14/15 | HOURS= 0, WORDS= 0 |
Report | 30 | 1,2,3,4,5 | 14/15 | HOURS= 0, WORDS= 4000 |
Reflective Log | 10 | 1,2,3,4,5 | 14 | HOURS= 0, WORDS= 1500 |
Component 1 subtotal: | 30 | |
Component 2 subtotal: | 70 | | | |
Module subtotal: | 100 | | | |