Module title: Motion Graphics

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES11120
Module leader: Rodger Stanier
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

There are no pre-requisites for this module to be added

2018/9, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Iain Macdonald
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to Los:
This module is a combination of teacher-directed methods [lectures and tutorials] which uses a wide variety of audio-visual resources, peer directed activities [group work] and self directed methods [independent learning and study]. These methods are designed to underpin student engagement and academic progression whilst sensitive to; deep, surface and strategic approaches to learning.

A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to a range of learning styles. You will undertake research and analysis (LO 1) of existing forms of motion graphics and use this to conceptualise design solutions (LO2), and visualise schemes appropriate software (LO 3, 5). Design proposals will be developed to an advanced level of detail and specification (LO4,5) and students will provide evaluation through verbal presentations (LO6)

Embedding of employability/ PDP/ scholarship skills
This module addresses to an advanced level a specific skills shortage in industry. The transferable skills of research and analysis, planning, detailing and specification in a professional context are critical in any design context, along with site visits and exposure to industry professionals.

Assessment (formative, summative)
You will undertake two studio design projects for motion graphics involving research [LO1], analysis and design development (2D,3D,4D) [LO2, 5], which will be documented and presented in portfolio (physical and virtual) and sketchbook form [LO3]. CAD solutions will be shown on screen [LO4, 5]. Projects will be assessed with an oral presentation to your tutors and peers [LO6]. Formative assessment will precede the submission and/or presentation of completed design assignments. You will be asked to report on your directed st

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 36
Independent Learning Project Supervision 24
Independent Learning Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1-6 7 HOURS= 0, WORDS= 0
Project - Written 50 1-6 13 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

This module brings together creative research methods, critical context and precedent analysis, concept generation, decision-making and evaluation techniques, together with an appropriate understanding of multimedia materials, script development, production methods, alongside visualisation, detailing and specification to relevant industry standards in order to communicate and realise your ideas.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO 1: Plan and undertake thorough research through the application of appropriate critical research methodologies through examination of design precedent, social context and culture.
LO 2: Generate a number of feasible moving image conceptual solutions from an identified and rigorously researched area of investigation.
LO 3: Apply visual and written communication to present persuasive concepts to an audience.
LO 4: Develop specialist motion design elements and methods to create imaginative responses that can be applied graphically, effectively, and responsibly across a range of media, forms, spaces and commerce.
LO 5: Apply advanced skills in the use of industry standard CAD applications through the creation of appropriate, sustainable client prototypes and proofs to industry standard.
LO 6: Critically reflect on and evaluate the processes involved in the production of a multimedia motion design outcome.

Indicative References and Reading List - URL:

Core - GONZALES CRISP, D. (2012) TYPOGRAPHY.: THAMES & HUDSON, 1st ed.
Core - HELFAND, J. (2001) SCREEN: ESSAYS ON GRAPHIC DESIGN NEW MEDIA AND VISUAL CULTURE.: PRINCETON ARCHITECTURAL PRESS, 1st ed.
Core - LUPTON, E. & PHILLIPS, J.C. (2008) GRAPHIC DESIGN: THE NEW BASICS.: PRINCETON ARCHITECTURAL PRESS, 1st ed.
Core - ROSE, G. (2007) VISUAL METHODOLOGIES: SAGE, 2nd ed.
Core - WELLS, P. AND HARDSTAFF, J. (2008) RE-IMAGINING ANIMATION: THE CHANGING FACE OF THE MOVING IMAGE: AVA, 1st ed.
Core - HILLNER, M. (2013) BASICS TYPOGRAPHY 01: VIRTUAL TYPOGRAPHY.: AVA, 1st ed.
Core - HART, J. (2007) THE ART OF THE STORYBOARD: A FILMMAKER’S INTRODUCTION.: FOCAL PRESS., 3rd ed.
Core - MEYER, T. (2010) CREATING MOTION GRAPHICS WITH AFTER EFFECTS.: FOCAL PRESS, 5th ed.
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