2022/3, Trimester 1, Face-to-Face, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | Face-to-Face |
Location of delivery: | MERCHISTON |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Alexander Supartono |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning & teaching methods including their alignment to LOsA variety of seminars, group discussion, creative projects and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to a range of learning styles. You will research and appraise advertising precedents (LO 2) and apply theoretical prinicples (LO 1) to a planned advertising strategy (LOs 3, 4). You will present and appraise creative outcomes (LO 5) in response to real life advertsing briefs. Embedding of employability/ PDP/ scholarship skillsThe module is aligned with current industry practices and embraces new and emerging technologies for advertsing and media strategies. This module promotes visual and oral communication, problem based learning and teamwork whereby students are helped to plan, record and critically reflect upon their experiences in a way that develops their employment related skills and self awareness whilst understanding how their transferable skills might be applied in new settings.Assessment (formative, summative)Throughout the module, students will be asked to report on their directed study task with formative feedback given to promote student confidence and allow practise in the presentation of ideas and design management. On four occasions throughout the module students will be asked to present their directed study tasks in the form of precedent studies (LO 2) planned creative strategies (LOs 1, 3, 4) and presentation materials (LO 5) for formative assessment. The first summative assessment will cover LO1-3, and the second LO4-5.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 6 |
Independent Learning | Supervised time in studio/workshop | 36 |
Face To Face | Seminar | 42 |
Independent Learning | Guided independent study | 116 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Portfolio | 50 | 1,2,3, | 7 | HOURS= 0, WORDS= 0 |
Portfolio | 50 | 4-5 | 14 | HOURS= 0, WORDS= 0 |
Component 1 subtotal: | 50 | |
Component 2 subtotal: | 50 | | | |
Module subtotal: | 100 | | | |