2022/3, Trimester 3, Face-to-Face, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | Face-to-Face |
Location of delivery: | MERCHISTON |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Alexander Supartono |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning & teaching methods including their alignment to LosThis module combines teacher-directed methods (lectures and tutorials), which use a wide variety of audio-visual resources, and self-directed methods (independent learning and study). These methods underpin student engagement and academic progression while remaining sensitive to deep student-centred approaches to learning.A variety of audio visual resources, group discussion and self-directed methods (independent learning and study) will be used. These methods foster and underpin student engagement and academic progression, while remaining sensitive to a range of learning styles. You will undertake extensive research and analysis (LO 3,4) of advertising practice and use this to build a portfolio of critical evidence (LO3) and critically reflect on new learning using an appropriate reflective model (LO2). This module establishes a student-centred approach to learning through the individual Learning Agreement (LO1) and individual assessment. Effective professional communication and networking (LO5) will enable students to critically engage with the process of work-based and/or self-directed learning (LO4).Embedding of employability/PDP/scholarship skillsThis module provides an advanced level of engagement with industry, enhancing the ability of students to understand professional practice in their field of advertising practice. It will encourage creative collaboration where appropriate in creative teams, and offer an opportunity to provide advanced research and complex evidence for new business. New business case studies can offer students significant portfolio enhancement to attract potential employers.
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There are 2 units of assessment. You will undertake initial contextual research with analysis, select an appropriate reflective model [LO2], and propose and develop a Learning Agreement [LO1]. You will document and present complex and extensive evidence of professional practice in a written and visual portfolio (printed and electronic) [LO3]. Advanced and critical engagement with work-based learning and/or self-directed learning will offer flexible learning to accommodate individual circumstances [LO4]. Formative assessment through tutorials at regular stages will precede the submission of completed assignments. You will be asked to report on your Learning Agreement and field of study, and feedback will be given. Combined, these will help you to develop your confidence and allow you to practice your oral presentation and critical skills. You will submit your completed portfolio of complex and extensive written/audio/visual evidence and analysis of 5,000 words in a summative assessment. An individual assessment will be made of your contribution to work created in collaboration with others.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Online | Guided independent study | 24 |
Independent Learning | Guided independent study | 576 |
| Total Study Hours | 600 |
| Expected Total Study Hours for Module | 600 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Project - Written | 20 | 1 | 3 | HOURS= 0, WORDS= 2000 |
Portfolio | 80 | 2,3,4,5 | 14 | HOURS= 0, WORDS= 0 |
Component 1 subtotal: | 20 | |
Component 2 subtotal: | 80 | | | |
Module subtotal: | 100 | | | |