Core Module Information
Module title: Major Project Portfolio in Advertising Practice

SCQF level: 11:
SCQF credit value: 60.00
ECTS credit value: 30

Module code: DES11135
Module leader: Alexander Supartono
School School of Arts and Creative Industries
Subject area group: Art Design and Photography


Description of module content:

In this module you will produce a portfolio of professional knowledge, skills and critical reflection on your advertising practice. An individual Learning Agreement (LA) will be negotiated with the module leader to define an appropriate level of output commensurate with Level 11. You will critically analyse and evaluate your experiences and activities within your field of expertise in advertising and present your findings in a portfolio of creative and/or strategic professional work that has been agreed in the LA, supported by a reflective report of 5000 words. It will be possible for you to work creatively in a pair with another student whatever the circumstances, within either an industry placement or a simulated advertising-industry practice if work-based learning is not possible. You will identify your specific contribution to each component of partnered-work that you have created, while reflecting on the collaborative learning experience.
Student-centred learning is supported by the development of an individual LA. In this LA you will reflect on how you develop your portfolio by using a reflective model or framework. You will learn how to write learning outcomes at level 11 and explore the different types of evidence that might be used within the portfolio and establish a deep understanding of the processes involved in critical thinking.

Learning Outcomes for module:

Upon completion of this module you will be able to:

LO1. Design and produce a project plan for creative or strategic professional practice in line with industry methods as part of a Learning Agreement which complies with SCQF level 11.
LO2. Critically reflect on new learning using an appropriate reflective model.
LO3. Gather and critically evaluate extensive and complex evidence of your advertising practice.
LO4. Critically engage with the work-based and/or self-directed learning process.
LO5. Demonstrate effective professional communication and networking to generate ideas.

Full Details of Teaching and Assessment
2023/4, Trimester 3, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Alexander Supartono
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Guided independent study 24
Independent Learning Guided independent study 576
Total Study Hours600
Expected Total Study Hours for Module600

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 20 1 3 HOURS= 0, WORDS= 2000
Portfolio 80 2,3,4,5 14 HOURS= 0, WORDS= 0
Component 1 subtotal: 20
Component 2 subtotal: 80
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader