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This module explores concept generation using moving image and motion graphic software, together with an appropriate understanding of script/storyboard development and production methods. You will critically and contextually analyse precedents, and use visualisation, detailing and specification to relevant industry standards in order to communicate and realise your ideas.

LO 1: Plan and undertake an examination of design precedents and research
into socio-cultural contexts to inform creative design and moving image outcomes
LO 2: Generate a number of feasible moving image conceptual solutions from an identified and researched area of investigation.
LO 3: Apply visual and written communication to present persuasive concepts to an audience.
LO 4: Develop specialist motion graphic and moving image design elements and methods to create imaginative responses to given briefs and themes.
LO 5: Apply advanced skills in the use of industry standard applications through the creation of appropriate, sustainable client prototypes and proofs to industry standard.
LO 6: Critically reflect on and evaluate the processes involved in the production of a multimedia motion design outcome.