Core Module Information
Module title: Moving Image Design

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES11140
Module leader: Sarah Taylor
School School of Arts and Creative Industries
Subject area group: Art Design and Photography


Description of module content:

This module explores concept generation using moving image and motion graphic software, together with an appropriate understanding of script/storyboard development and production methods. You will critically and contextually analyse precedents, and use visualisation, detailing and specification to relevant industry standards in order to communicate and realise your ideas.

Learning Outcomes for module:

LO 1: Plan and undertake an examination of design precedents and research
into socio-cultural contexts to inform creative design and moving image outcomes
LO 2: Generate a number of feasible moving image conceptual solutions from an identified and researched area of investigation.
LO 3: Apply visual and written communication to present persuasive concepts to an audience.
LO 4: Develop specialist motion graphic and moving image design elements and methods to create imaginative responses to given briefs and themes.
LO 5: Apply advanced skills in the use of industry standard applications through the creation of appropriate, sustainable client prototypes and proofs to industry standard.
LO 6: Critically reflect on and evaluate the processes involved in the production of a multimedia motion design outcome.

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Sarah Taylor
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Demonstration 12
Face To Face Practical classes and workshops 24
Independent Learning Groupwork (Independent Study) 24
Independent Learning Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 100 1-6 14/15
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
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