Core Module Information
Module title: Moving Image Design

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES11140
Module leader: Tom Flint
School School of Arts and Creative Industries
Subject area group: Art Design and Photography


Description of module content:

This module explores concept generation using moving image and motion graphic software, together with an appropriate understanding of script/storyboard development and production methods. You will critically and contextually analyse precedents, and use visualisation, detailing and specification to relevant industry standards in order to communicate and realise your ideas.

Learning Outcomes for module:

LO 1: Plan and undertake an examination of design precedents and research
into socio-cultural contexts to inform creative design and moving image outcomes
LO 2: Generate a number of feasible moving image conceptual solutions from an identified and researched area of investigation.
LO 3: Apply visual and written communication to present persuasive concepts to an audience.
LO 4: Develop specialist motion graphic and moving image design elements and methods to create imaginative responses to given briefs and themes.
LO 5: Apply advanced skills in the use of industry standard applications through the creation of appropriate, sustainable client prototypes and proofs to industry standard.
LO 6: Critically reflect on and evaluate the processes involved in the production of a multimedia motion design outcome.

Full Details of Teaching and Assessment
2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Malcolm Innes
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
This module is a combination of teacher-directed methods [lectures and tutorials] which uses a wide variety of audio-visual resources, peer directed activities [group work] and self directed methods [independent learning and study]. These methods are designed to underpin student engagement and academic progression whilst sensitive to; deep, surface and strategic approaches to learning.

A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to a range of learning styles. You will undertake research and analysis (LO 1) of existing forms of motion graphics and use this to conceptualise design solutions (LO2), and visualise schemes appropriate software (LO 3, 5). Design proposals will be developed to an advanced level of detail and specification (LO4,5) and students will provide evaluation through verbal presentations (LO6)

Formative Assessment:
Formative feedback is provided throughout the module in studio sessions from peers and tutors during regular group discussions and presentations. Formative assessment will take place informally at midway points during scheduled learning activities. You will present a critical reflection of work-in progress to your peer group and receive verbal feedback which will help to direct your learning prior to submission of work for summative assessment. This will take place formally in week 7 (mid trimester).

Summative Assessment:
Summative assessment will take place through a single submission of a portfolio of work in week 14. This submission will constitute 100% of your summative module grade. The portfolio will present your account of the tasks you have undertaken throughout the module as you have gained and developed an understanding of designing moving image and motion graphic software. The portfolio will be a substantial body of work including documentation and reflection on moving image design, and critical reflection on all creative activity. Portfolios will be assessed based on their overall demonstration of achievement of module learning outcomes. The portfolio as a whole must demonstrate a developing knowledge and understanding of key concepts in the module through exploration of key relationships between creative practice and the production of moving image outcomes. The portfolio must also demonstrate a clear ability to observe, critically explore and present opinions these themes.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Demonstration 12
Face To Face Practical classes and workshops 24
Independent Learning Groupwork (Independent Study) 24
Independent Learning Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 100 1-6 14/15
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader