Module title: Interpretation and Design

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES11141
Module leader: Sharon Nairn
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising


2019/0, Trimester 2, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: Malcolm Innes
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
A variety of audio visual resources, group discussion and self directed methods of independent learning and study will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst remaining sensitive to a range of learning styles.

You will undertake research and data collection within design precedents (LOs 1) and use this to inform your design process (LOs 2,3, 4). You will visualise interpretative design outcomes and prepare ideas for 2D/3D/4D design modelling (LOs 4). The resultant visual material will be collated for persuasive presentation (LOs 4, 5). You will reflect on your design project outcomes through a visual and verbal presentation (LO 5).

Formative Assessment:
Throughout the module, students will be asked to report on their directed study task and formative feedback given to promote student confidence and allow practise of public speaking and design management.
You will present a critical reflection of work-in progress to your peer group and receive verbal feedback which will allow you to direct your work for later summative assessment.

Feedback will be provided by teaching staff and peers. This feedback will form an important part of your attempts to direct your learning prior to submission of work for assessment.

As an independent learner, you will be responsible for recording, reflecting on and integrating this feedback into your practice (LO5).

Summative Assessment:
On two occasions throughout the module students will be asked to present their directed study tasks in the form of sketch-books (LOs 1, 2) drawings, models (physical & virtual) (LOs 2, 3, 4,) and presentation (printed boards, video etc) (LO 5). This information will be presented in person to your peer group with an online submission of presented work. Summative assessment will be based on the presentation and online submission.

Summative feedback will be provided on the submitted work and this should also be considered as formative feedback to support future design projects. As such, students will be expected to record and critically reflect on the feedback they receive and place their work within the wider context of the design profession (LO5).

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 6
Face To Face Practical classes and workshops 30
Independent Learning Groupwork (Independent Study) 36
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 50 1-5 7
Oral Presentation 50 1-5 14/15
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

This module aims to develop your understanding of the design and presentation of themes and narratives for exhibitions, events, installations and site specific areas of cultural, historical or natural interest. You will be introduced to contextualised modes of museum and heritage interpretation beyond 20th century idioms of information and signage. The module historicises user interaction, curatorial practice and spatialized experience. You will explore and interrogate a variety of design strategies used by designers to address thematically driven project briefs in a variety of physical and virtual contexts.

Live design projects that respond to or work with existing cultural spaces form the core of the module. You may be required to respond to project briefs that explore experience-design, pedagogy, play-based learning and narrative design in the presentation of objects, spaces and experiences. In developing an industry-standard Interpretation Plan, you will be required to undertake thematic, contextual and material research to illustrate how design solutions provide for enhanced user experience in a defined environment.

Learning Outcomes for module:

LO1: Generate ideas and design narratives through a critical assessment of interpretation design
LO2: Critically explore the historic development of design narrative including signage, and user interaction and experience
LO3: Challenge conventions in design interpretation and engage in critical dialogue
LO4: Conceptualise and justify interpretation design outcomes and design interventions
LO5: Critically reflect on interpretation design outcomes in relation to thematic contexts and the stated objectives of the project brief

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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