Core Module Information
Module title: Art Direction

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES11146
Module leader: Tom Flint
School School of Arts and Creative Industries
Subject area group: Art Design and Photography
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

In this module you will work as a cohort to produce a public facing exhibition. This exhibition is usually a stand out part of the school's annual degree show. This module often involves live clients who will challenge you with a theme. Alternatively you will explore and devise your own theme. You will be expected to explore and investigate this theme both as a cohort and individually.The teaching on this module includes lectures, field trips and creative workshops. You will be encouraged to devise and create physical and digital artefacts that respond to the theme. You will work collaboratively during formal teaching sessions and outside class time. The final output from the module is a large scale exhibition exploring and communicating the theme discussed at the start of the module.Assessment takes into account both the group effort and the final output as well as individual contributions. This is a real world opportunity to apply the skills and theories you have learnt over your time on the course.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Apply a significant range of the principal professional skills and techniques relevant to your practice.

LO2: Apply critical understanding of the principal theories, concepts and principles in the practice of art direction when creating an exhibition.

LO3: Work effectively and professionally both autonomously and in a peer relationship with other practitioners.

LO4: Communicate to a wide range of audiences the concepts and themes developed over the module both as a client pitch and as a public exhibition.

LO5: Manage complex relationships with various stakeholders in the production of an exhibition in shared spaces.

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
DES11146 Art Direction