Modules

Core Module Information
Module title: Art Direction
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: DES11146
Module leader: Tom Flint
School School of Arts and Creative Industries
Subject area group: Art Design and Photography
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

In this module you will work as a cohort to produce a public facing exhibition. This exhibition is usually a stand out part of the school's annual degree show. This module often involves live clients who will challenge you with a theme. Alternatively you will explore and devise your own theme. You will be expected to explore and investigate this theme both as a cohort and individually.The teaching on this module includes lectures, field trips and creative workshops. You will be encouraged to devise and create physical and digital artefacts that respond to the theme. You will work collaboratively during formal teaching sessions and outside class time. The final output from the module is a large scale exhibition exploring and communicating the theme discussed at the start of the module.Assessment takes into account both the group effort and the final output as well as individual contributions. This is a real world opportunity to apply the skills and theories you have learnt over your time on the course.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Apply a significant range of the principal professional skills and techniques relevant to your practice.

LO2: Apply critical understanding of the principal theories, concepts and principles in the practice of art direction when creating an exhibition.

LO3: Work effectively and professionally both autonomously and in a peer relationship with other practitioners.

LO4: Communicate to a wide range of audiences the concepts and themes developed over the module both as a client pitch and as a public exhibition.

LO5: Manage complex relationships with various stakeholders in the production of an exhibition in shared spaces.
Full Details of Teaching and Assessment
2025/6, Trimester 2, In Person, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Tom Flint
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Practical classes and workshops 30 You will explore a theme either presented by a client or devised during these workshops. You will develop and explore means by which which you will communicate your ideas to the public. These practical classes and workshops will explore both practice and theory, affording you the ability to express and communicate through various media.
Online Guided independent study 170 You will use this guided independent study to explore the theme either given to or devised by your group. You will communicate as a team and devise and produce responses to the issues covered in the practical workshops. You are expected to develop work both for your own expression and to contribute to the group's efforts.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Portfolio 40 2~3~4~5 Exam Period , WORDS= 30 pages The project portfolio is a multimedia documentary of the completed project. This assessment component is intended to evidence the practice that has occurred over the course of the module. It should be a highly visual document including photos and videos of primary research activities, discussion of checkpoints and turning points in the project arising from analysis of those research activities. You should also consider the inclusion of evidence relating to development materials such as your explorations with prototyping. Consider improving your formative presentations and including them in your portfolio.Your portfolio will culminate with your final cross-media artefact/s, and you are expected to detail this in your submission. However, the actual showcasing of the cross-media artefact(s) will be submitted as part of the group exhibition documentary in week 17.You will be marked as a group and receive the same mark.
Report 40 1~2 Exam Period , WORDS= 3000 words This document details your critical reflection of your own practice through the module. You will evidence your personal contribution to the group work.This critical reflection should use Harvard referencing and point to texts and artefacts in the outside world that have influenced your work.This assessment is marked individually.
Oral Presentation 20 2~3~4 Exam Period HOURS= 10 minutes This video must combine reflective interviews, exhibition walkthroughs & work in progress material, to exposit; the conceptual narrative for the exhibition and each individual artefact, the groups collaborative process and successes/failures of the creative output.This assessment will be marked as a group, each member will receive the same mark.
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
DES11146 Art Direction
 

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