Core Module Information
Module title: Theory and Context of Advertising

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES11154
Module leader: Alexander Supartono
School School of Arts and Creative Industries
Subject area group: Art Design and Photography

There are no pre-requisites for this module to be added

Description of module content:

Departing from the central concept of creativity in the context of advertising, this module provides historical and theoretical knowledge appropriate to research, methodologies, and development of scholarship in advertising. You will develop your critical understanding of the nature of multidisciplinary approaches in the production of advertising outcome. You will explore theoretical tools and historical methods in disciplines such as literature, art history, anthropology, ethnography, linguistics, film and visual studies to evaluate critically advertising practices in their social, cultural, regulatory, and political contexts, and issues that subsequently arise. The knowledge acquired throughout this module will support you in the formulation of a sophisticated, reflective and fully referenced creative process in advertising practice, which will be applicable to your own work in other modules. This will be evidenced through research presentations, advertising analyses and written work in the form of an essay.

Learning Outcomes for module:

1 develop a critical understanding of key theories and concepts relevant to advertising practice.
2 engage in theoretically creative ways with complex advertising issues.
3 examine the impact of advertising in a wider social context
4 apply theoretical and historical knowledge to advertising practices
5 develop a scholarly research procedure in advertising practice

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: Alexander Supartono
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Seminar 12
Face To Face Groupwork (Scheduled) 36
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 1, 2, 3, 4, 5 7 HOURS= 00.00
Essay 70 1, 2, 3, 4, 5 13 , WORDS= 3000
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
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