There are no pre-requisites for this module to be added

This module will give you a solid grounding in the theory and practice of methods required for rigorous design research. In this module you will focus on conducting ethical human-centred generative research to improve the provision of designed outcomes. Module content will include Generative Methods, Qualitative Analysis, Prototype Testing and how to generate opportunities from insights.

Upon completion of this module you will be able to

LO1: Show a critical understanding of methods for conducting human centred research for the design of goods and services and the appropriateness of designed outcomes for diverse cognitive, physical, emotional and moral attributes of people.

LO2: Demonstrate an understanding of the principals of statistical analysis in a design research domain.

LO3: Exercise substantial autonomy and initiative in conducting user testing employing contextually relevant research methods to inform empathic and evidence-based decisions.

LO4: Synthesise and communicate design activity for external audiences, using semantics, visualisation and storytelling.