There are no pre-requisites for this module to be added

Through practice, you will explore the creative process from strategy to final concept, and the various triggers that can be used to produce credible, memorable advertising. You will learn to interrogate the advertising brief and critically reflect on your own creative strategy and that of others. You will consider key elements of successful advertising, including the effectiveness of a “headline” as a stand-alone communication and the impact of a strong visual that needs no copy to explain it, and the role of photography, illustration, design, branding and language. You will be introduced to the different writing styles, formats and technical terms required for a range of media platforms. The generation of ideas will be formalised into projects, culminating in a series of creative presentations, where you will showcase your work and debate and defend your advertising.

Upon completion of this module you will be able to

LO1: Debate and critically examine the verbal and visual features, terminologies, and conventions used in creating advertising.

LO2: Examine and evaluate the impact of a range of creative skills and technologies used across industry and the media.

LO3: Test and apply creative strategies to interpret and respond to a range of advertising creative briefs.

LO4: Hypothesise about, construct, and critically assess the role of copy and the development of effective advertising text.

LO5: Develop, test, and critically justify appropriate and innovative creative solutions for advertising to a professional standard.

LO6: Critically analyse and evidence effective teamwork, demonstrating a clear and identifiable contribution to a partnership or group.