This is an introductory module intended to help students understand, in an international context, the hospitality, tourism and events sectors which have become vital to the overall economic and socio-cultural development of worldwide destinations. The module will discuss the boundaries of tourism, hospitality and events, their inter-relationship and inter-disciplinary nature. Definitions and terminologies of tourism, hospitality and events will be provided as will information on the structure of these sectors. The measurement of tourism, hospitality and events in terms of quantitative or statistical data and the interpretation of these data are key components of the module. Students will also examine demand and motivational factors for consumers of tourism, hospitality and event products.This module goes on to consider the particular context within the broader field of festivals and events and examine key aspects of the ways in which such festivals and events are planned, managed and regulated. Human resource issues and volunteering are discussed, as are programming and the importance of event evaluation and impacts.The module establishes the range of festivals and events products and services, discusses operational structures and processes, and introduces key management functions in the context of festivals and events. Human resource issues and volunteering are discussed, as are programming, and the importance of event evaluation and impacts. The scope of relevant regulation is examined, alongside the associated themes of health and safety, risk management and licensing.Content of this module includes:1. Definitions and terminologies of tourism, hospitality and events2. The inter-relationship between tourism, hospitality and events sectors3. The nature of demand and the evaluation of consumer behaviour for tourism, hospitality and event products4. Presenting and interpreting statistical data on tourism, hospitality, festivals and events5. The range of festivals and events products and services and their management, operational structure and processes 6. Scope of relevant regulation of festivals and events and associated themes of health and safety, risk management and licensing.In-sessional English support is integrated throughout delivery, with weekly pre-module sessions developing subject-specific vocabulary, lexis, and academic phrases, and post-module sessions providing consolidation through comprehension checks, summarising, and strategy-building activities. This wraparound model ensures learners can access, engage with, and reflect on content confidently while developing the language and academic skills necessary for progression.