Modules

Core Module Information
Module title: Creativity, Innovation and Enterprise
SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: ENT08101
Module leader: Paul Oliver
School The Business School
Subject area group: Entrepreneurship and Innovation
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module explores definitions of creativity, innovation and enterprise. It allows you consideration of the range of tools and techniques used in organisations to encourage creativity. The module will also examine characteristics of the innovative organisation, and how to create an appropriate environment for creativity. Consideration is also given to the barriers to creativity and how to overcome them. Finally, the module explores the planning process of New Product / Service Development within enterprising organisations.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Identify the role of creativity and innovation in enterprising organisations.

LO2: Comprehend the tools and techniques of creative and innovation management.

LO3: Examine the barriers to creativity and how successful organisations overcome these challenges.

LO4: Evaluate the process of planning from creativity to the implementation of innovation in enterprising organisations – in private, public and the voluntary sectors.
Full Details of Teaching and Assessment
2025/6, Trimester 1, Blended,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Paul Oliver
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 10 Lectures will use a blended approach to delivery, including a combination of in-person and live online sessions (all recordings will be posted on VLE).
Face To Face Practical classes and workshops 20 Provide an interactive environment where you will apply concepts through teamwork, case analysis, and problem-solving, developing skills that are directly assessed in the oral presentation.
Independent Learning Guided independent study 170 Enables you to consolidate learning, conduct independent research, and produce the written project, where the majority of learning outcomes and competencies are assessed.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Oral Presentation 20 1~2 Week 6 HOURS= 12-15 minutes You will submit a pre-recorded team presentation (12–15 minutes, max. 10 slides). All team members are required to contribute to both preparation and delivery. Presentations should cover: (1) company overview, (2) entrepreneurial context, (3) historical development, (4) innovation space (using the 4Ps model), (5) team progress and Gantt chart for the report, and (6) data sources used and planned. The presentation will be assessed based on its coverage of all sections, evidence of critical thinking, and effective teamwork.
Report 60 1~2~3~4 Week 13 , WORDS= 3,000 words You are required to submit a team-written report of 3,000 words that critically analyses how a selected company manages innovation. Using Bessant and Tidd’s models of the innovation process (Search, Select, Implement, Capture) and the innovation space (4Ps), the report should examine the company’s historical development, innovation activities, and management practices. You are expected to apply relevant theory and literature, evaluate strengths and weaknesses in the company’s approach, and provide clear, evidence-based recommendations for improvement.Students unable to take part in group work will complete an individual report of 2,500–3,000 words, analysing a chosen organisation’s approach to creativity and innovation. The individual report addresses the same learning outcomes as the group assessment and replaces both the group report and reflection.
Report 20 1~2~3~4 Week 13 , WORDS= 1,000 words A 1,000-word individual reflective commentary on the your experience of working within your team, focusing on creativity, collaboration, and problem-solving. You should link your reflection to key module concepts (e.g., innovation processes, team creativity, or entrepreneurial mindset).
Component 1 subtotal: 20
Component 2 subtotal: 80
Module subtotal: 100

 

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