Module title: Creativity, Innovation and Enterprise

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: ENT08602
Module leader: Maggie Anderson
School The Business School
Subject area group: Entrepreneurship and Innovation


2019/0, Trimester 1, BLENDED,
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: CRAIGLOCKHAR
Member of staff responsible for delivering module: Maggie Anderson
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs;
The Centre for Entrepreneurship strategy is one of offering learning for and through entrepreneurship. This involves students
utilising the academic models and frameworks and applying them to practical business scenarios. Extensive use will be made
of case studies, simulation games, guest speakers and local context to enrich the students learning
experience. Aspects which have been considered important in designing the learning materials include;
-module aims and learning outcomes
-clear and early communication of assessment strategies
-module content that give students opportunities to build confidence and communicate that confidence.
- trategies that encourage the students' capacity to look at the overall process and not look at the individual components
(workshops) in isolation
The teaching method also encourages students to engage in the subject whole heartedly by opting to encourage a two-way
dialogue between their peers and tutors.
Provision is made for peer group feedback and comment via the poster presentation (LO1 and 2). Students also work with an
organisation, either in pairs or individually to carry out a creativity audit, producing evidence for their final report (LO3 and 4) via
observation, interviews and group discussions in class.
The first assessment students will complete is a presentation on the chosen company to detail rationale for choice and
proposed information gathering plan. The second assessment is a poster presentation on the research undertaken. Finally
students are required to complete a detailed report of the work undertaken.
Moodle offers students the facility to discuss issues with each other, or their tutor. Online Chat or Discussion forums are

Formative Assessment:
A variety of formative assessments in class via discussion groups and Moodle discussion forums

Summative Assessment:
Assessment is via a short presentation, a report and a longer final presenation

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Practical classes and workshops 12
Online Guided independent study 20
Independent Learning Guided independent study 168
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 10 1 4 HOURS= 0, WORDS= 0
Oral Presentation 30 4 13 HOURS= 0, WORDS= 0
Report 60 2-4 13 HOURS= 0, WORDS= 3000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Description of module content:

Definitions of creativity, innovation and enterprise
Consideration of the range of tools and techniques used in organisations to encourage creativity
Characteristics of the innovative organisation, and how to create an appropriate environment for creativity
Consideration of barriers to creativity and how to overcome them
The planning process of New Product / Service Development within enterprising organisations

Learning Outcomes for module:

LO1: Comprehend the role of creativity and innovation in enterprising organisations
LO2: Comprehend the tools and techniques of creative and innovation management
LO3: Examine the barriers to creativity and how successful organisations overcome these challenges
LO4: Evaluate the process of planning from creativity to the implementation of innovation in enterprising organisations - in private, public and the voluntary sectors

Indicative References and Reading List - URL:
ENT08602 - Creativity, Innovation and Enterprise