There are no prerequisites required for this module.

The module covers the following:

- The business planning process
- Idea generation / development / evaluation
- Market identification including exposure to market players
- Researching the resources required including equipment, people, funding
- Segmentation / positioning & differentiation / targeting
- Developing the marketing mix (7 P's),
- Financial planning leading to development of financial statements and realistic related assumptions

LO1: Examine the fundamental aspects of business start-up in various contexts (business, social enterprise, sports club)
LO2: Demonstrate an understanding of the key elements of the business planning process
LO3: Construct and effectively communicate the business idea and business model