Module title: Starting a New Business

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: ENT09101
Module leader: Maggie Anderson
School The Business School
Subject area group: Entrepreneurship and Innovation
Prerequisites

There are no prerequisites required for this module.

2019/0, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Maggie Anderson
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods & their alignment to LOs:
This module is designed to take students through the business planning process, and aspects which have been considered important in designing the learning materials include;
-module aims and learning outcomes
-clear and early communication of assessment strategies
-module contents which give students opportunities to build confidence and communicate that confidence
-strategies that encourage the students' capacity to see the overall process and not look at the individual components (workshops) in isolation
-encouraging students to engage in a two-way dialogue with their tutors
- making provision for peer group support and interactions
- using Moodle.

Initial workshops examine and apply the personal (e.g startup roles) and business (e.g. idea generation techniques) components that constitute a startup (LO1). Subsequent classes examine the resources, marketing and financial aspects of the start-up process and require the student to create their business plan using this knowledge (LO2). Finally, the students construct their written business plan and present it (LO3). The assessment strategy for the module will develop students' organisation skills, their critical analysis and reflective skills and other employability skills. Students will also 'learn how to learn' through direction to other sources of information; they will learn how to seek out information, evaluate the validity, currency, quality and relevance of the information they source from the Internet.

Assessment can be completed individually or in groups of three. Assessment is by a number of means including interim updates, interim presentations, final presentations to assessors and the completion of a written Business Plan.

Formative Assessment:
On-going formative assessment on student progress will be given during classes

Summative Assessment:
Assessments for this module are reflected in section 17.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 14
Face To Face Practical classes and workshops 11
Face To Face Practical classes and workshops 11
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 2 1 HOURS= 0.25, WORDS= 1500
Report 70 1,2,3 13 HOURS= 0, WORDS= 3500
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100
2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Crichton Mouat
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods & their alignment to LOs:
This module is designed to take students through the business planning process, and aspects which have been considered important in designing the learning materials include;
-module aims and learning outcomes,
-clear and early communication of assessment strategies,
-module contents which give students opportunities to build confidence and communicate that confidence,
-strategies that encourage the students' capacity to see the overall process and not look at the individual components (workshops) in isolation,
-encouraging students to engage in a two-way dialogue with their tutors
- making provision for peer group support and interactions
- using Moodle.

Initial workshops examine and apply the personal (e.g startup roles) and business (e.g. idea generation techniques) components that constitute a startup (LO1). Subsequent classes examine the resources, marketing and financial aspects of the start-up process and require the student to create their business plan using this knowledge (LO2). Finally, the students construct their written business plan and present it (LO3).

The assessment strategy for the module will develop students' organisation skills, their critical analysis and reflective skills and other employability skills. Students will also 'learn how to learn' through direction to other sources of information -they will learn how to seek out information, evaluate the validity, currency, quality and relevance of the information they source from the Internet. Assessment can be completed individually or in groups of three. Formative assessment is by a number of means - interim presentations, updates and feedback. Summative is an interim presentation of a Business Model Canvas, and submission of report of that and the completion of a written Business Plan.

Formative Assessment:
On-going formative assessment on student progress will be given during classes

Summative Assessment:
Assessments for this module are reflected in section 17.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 14
Face To Face Practical classes and workshops 11
Face To Face Practical classes and workshops 11
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 2 5 HOURS= 0.25, WORDS= 1500
Report 70 1,2,3 13 HOURS= 0, WORDS= 3500
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Description of module content:

The module covers the following:

- The business planning process
- Idea generation / development / evaluation
- Market identification including exposure to market players
- Researching the resources required including equipment, people, funding
- Segmentation / positioning & differentiation / targeting
- Developing the marketing mix (7 P's),
- Financial planning leading to development of financial statements and realistic related assumptions

Learning Outcomes for module:

LO1: Examine the fundamental aspects of business start-up in various contexts (business, social enterprise, sports club)
LO2: Demonstrate an understanding of the key elements of the business planning process
LO3: Construct and effectively communicate the business idea and business model

Indicative References and Reading List - URL:
Starting a New Business