Module title: New Venture Planning

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: ENT11101
Module leader: Martin Gannon
School The Business School
Subject area group: Entrepreneurship and Innovation
Prerequisites

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2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Martin Gannon
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The Centre for Entrepreneurship strategy is one of offering learning for and through entrepreneurship. This involves students utilising the academic models and frameworks and applying them to practical business scenarios. Extensive use will be made of case studies, simulation games, guest speakers and local context to enrich the students learning.

Full-time: Class contact hours will include both lecture input and discussion, the use of case study examples and exercises designed to encourage students to relate material to their own business idea. Students are encouraged to identify key skills areas and relate these to their own personal and professional development throughout the module.

Workshops will develop learning around the entrepreneur (e.g. start up roles) and business (e.g. idea generation techniques) components that compose a start-up (LO1). Subsequent learning examines the resources, marketing and financial aspects of the start-up process and require the student to create their business plan using this knowledge (LO2). Finally, the students develop their written business plan (LO3).


Formative Assessment:
Formative assessment will be via short, interim presentations during the length of the module, giving student feedback towards the completion of their final plan

Summative Assessment:
Assessment is via a presentation and a final business plan

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Practical classes and workshops 12
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 2,3 5 HOURS= 0.25, WORDS= 0
Report 70 1,2, 3, 4 12 HOURS= 0, WORDS= 4500
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Description of module content:

The module covers the following:

The importance of new businesses to a thriving economy
Entrepreneurial thinking and aspirations
The business planning process
Idea generation / development / evaluation
Market identification including exposure to market players
Researching the resources required including equipment, people, funding
Segmentation / positioning & differentiation / targeting
Developing the marketing Mix (7 P’s),
Financial planning leading to development of financial statements and realistic related assumptions

Learning Outcomes for module:

LO1: Examine the elements of business &social enterprise start up
LO2: Justify a comprehensive understanding of the key elements of the business planning process
LO3: Exercise appropriate judgement in the effective communication of the business idea and business model
LO4: Understand and construct a fully developed business plan

Indicative References and Reading List - URL:

Core - BARROW, C. AND BARROW, P. AND BROWN, R (2012) THE BUSINESS PLAN WORKBOOK: KOGAN PAGE, 3rd ed. - ISBN: 0749464615
Recommended - BARROW, C. (2006) FINANCIAL MANAGEMENT FOR THE SMALL BUSINESS: KOGAN PAGE, 6th ed. - ISBN: 0749225638
Recommended - GERBER, M (2001) THE E MYTH: HARPER BUSINESS, 3rd ed. - ISBN: 9780887307287
OSTERWALDER, A. AND PIGNEUR, Y (2013) BUSINESS MODEL GENERATION: WILEY, 1st ed. - ISBN: 0470876411
HASHEMI, B AND HASHEMI, S (2007) ANYONE CAN DO IT: BUILDING COFFEE REPUBLIC FROM YOUR KITCHEN TABLE: CAPSTONE, 1st ed. - ISBN: 1841127655
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