Modules

Due to Covid-19 restrictions, learning and teaching activities on campus as described in the module descriptors are currently restricted. Learning and teaching will be enabled through a mixture of scheduled online activity where you will be able to engage with your tutor and classmates in real-time and unscheduled guided activity where you will be required to complete activities and tasks at a time which best suits you. Teaching will take place on campus, wherever possible, and where this is safe to happen.

Definitive information on module delivery during 2020/21 will be provided on Module Moodle Sites. For specific enquiries please contact the module leaders directly.

Core Module Information
Module title:	New Venture Planning
SCQF level:	11:
SCQF credit value:	20.00
ECTS credit value:	10
Module code:	ENT11101
Module leader:	Oliver Zhang
School	The Business School
Subject area group:	Entrepreneurship and Innovation

Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

Description of module content:

The module covers the following:
The importance of new businesses to a thriving economy
Entrepreneurial thinking and aspirations
Entrepreneurial role models
The business planning process
Idea generation / development / evaluation
Market identification including exposure to market players
Researching the resources required including equipment, people, funding
Segmentation / positioning & differentiation / targeting
Developing the marketing Mix (7 P’s),
Financial planning leading to development of financial statements and realistic related assumptions
Growth aspirations of entrepreneurs

Learning Outcomes for module:

LO1: Examine the elements of business &social enterprise start up
LO2: Justify a comprehensive understanding of the key elements of the business planning process
LO3: Exercise appropriate judgement in the effective communication of the business idea and business model

Full Details of Teaching and Assessment

2021/2, Trimester 2, Face-to-Face, Edinburgh Napier University
VIEW FULL DETAILS

Occurrence:	001
Primary mode of delivery:	Face-to-Face
Location of delivery:	CRAIGLOCKHAR
Partner:	Edinburgh Napier University
Member of staff responsible for delivering module:	Paul Oliver
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:

The Centre for Entrepreneurship strategy is one of offering learning for and through entrepreneurship. This involves students utilising the academic models and frameworks and applying them to practical business scenarios. Extensive use will be made of case studies, simulation games, guest speakers and local context to enrich the students learning.

Full-time: Class contact hours will include both lecture input and discussion, the use of case study examples and exercises designed to encourage students to relate material to their own business idea. Students are encouraged to identify key skills areas and relate these to their own personal and professional development throughout the module.

Workshops will develop learning around the entrepreneur (e.g. start up roles) and business (e.g. idea generation techniques) components that compose a start-up (LO1). Subsequent learning examines the resources, marketing and financial aspects of the start-up process and require the student to create their business plan using this knowledge (LO2). Finally, the students develop their written business plan (LO3).

Formative Assessment:

Formative assessment will be via short, interim presentations during the length of the module, giving student feedback towards the completion of their final plan

Summative Assessment:

Assessment is via a presentation and a final business plan

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activity	Learning & Teaching Activity	NESH (Study Hours)
Face To Face	Lecture	12
Face To Face	Practical classes and workshops	12
Independent Learning	Guided independent study	176
	Total Study Hours	200
	Expected Total Study Hours for Module	200

Assessment
Type of Assessment	Weighting %	LOs covered	Week due	Length in Hours/Words
Oral Presentation	30	2,3	5	HOURS= 0.25, WORDS= 0
Report	70	1,2, 3, 4	12	HOURS= 0, WORDS= 4500
Component 1 subtotal:	30
Component 2 subtotal:	70
Module subtotal:	100

Indicative References and Reading List - URL:

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