Core Module Information
Module title: Business Simulation - On campus

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: ENT11111
Module leader: Chris Cramphorn
School The Business School
Subject area group: Entrepreneurship and Innovation


Description of module content:

The business simulation will help drawing together your learning from your degree programme, and will give you the opportunity to run a simulated business in management teams to develop new products and grow the organisation, including solving strategic and operational problems.

Problem based learning techniques will explore:

• Creativity, innovation, and enterprise to assess the feasibility and launch strategy of new business idea/ products/ services.
• The dynamics of management teams and team-based problem solving within operation of firms and bringing new innovations to market.
• Understanding the market cycle and how products/service portfolios need to be managed as new innovations are brought to market and older products decline.
• Managing large volumes of data and distilling actionable data.
• Business strategy and planning and the key functional challenges.

The simulation is designed to allow students to apply theory in context in a high-pressured way. It takes students through all the key stages of bringing new innovations to market as well as the challenges of business development, planning, financing etc. The business simulation game bridges the gap between education and the workplace, and helps prepare to drive business success in a rapidly changing economic environment.

Learning Outcomes for module:

LO1 Reflect on and demonstrate entrepreneurial competencies in communication, judgement, and analytical skills.

LO2: Employ and critically reflect upon successful outcomes led management team dynamics within high pressure problem solving and business planning within a simulated business environment.

LO3 Critically assess the competitive advantage and USP of a new business/product idea.

LO4 Construct and evaluate an actionable strategy and plan for a new entrepreneurial business, product, process or service in the market place

LO5: Develop and critically appraise the launch strategy for a new business, product, or service within a marketplace.

LO6 Identify and evaluate the financial, human resource and legal challenges of enterprise development

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
Business Simulation