Core Module Information
Module title: Introduction to Digital Transformation

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: ENT11115
Module leader: Fabio Neves Da Rocha
School The Business School
Subject area group: Entrepreneurship and Innovation
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

This module will provide you with opportunities to develop and demonstrate your knowledge and understanding of digital transformation as a process, involving its components and how they are articulated. The anatomy of digital transformation will be analysed by providing an understanding of different theoretical models that focus on strategies, structure, culture and business models, and myths about the process. Recognising the diverse needs of our cohort, this module supports both full-time and part-time students through flexible teaching methods and learning schedules. The teaching approach incorporates a blend of lectures, tutorials, and independent learning to cater to varied learning styles and time commitments. Assessment strategies combine formative activities to provide ongoing feedback and support learning progression, alongside summative assessments designed to evaluate and consolidate your knowledge and skills effectively. As the introductory module of the MSc programme, this module establishes a conceptual framework that will underpin learning in subsequent modules. By critically exploring the anatomy of digital transformation—including strategies, business models, and cultural impacts—you will gain the foundational knowledge necessary to understand more advanced topics such as strategic implementation, innovation management, and ethical considerations in digital transformation.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Synthetise major theories, concepts, and principles associated with Digital Transformation

LO2: Critically appraise how the theoretical and conceptual bases of Digital Transformation influence managerial practices.

LO3: Evaluate the application of Digital Transformation theories and concepts in diverse business contexts.

LO4: Formulate strategies that respond effectively to Digital Transformation’s challenges and opportunities.

Full Details of Teaching and Assessment
2024/5, Trimester 1, IN PERSON,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: IN PERSON
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Fabio Neves Da Rocha
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 10 10 x one-hour lectures spread over 12 weeks to provide you with structured learning opportunities and theoretical grounding to support the module's independent learning objectives.
Face To Face Tutorial 20 10 x in-person tutorials delivering practical application of theory covered in lectures. These will serve to reinforce and clarify concepts, providing a space for collaborative discussion and application of the independent learning conducted by you.
Online Guided independent study 170 You will engage in a self-guided exploration of digital transformation. Independent learning is emphasised through critical evaluation and strategic application both individually and through group work.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 40 1~2 Week 6 , WORDS= 2,000 You will write an individual report of 2,000 words discussing the digital transformation of a setting of your choice (e.g., an organisation, and industry) and critically analysing the transformative impact of different digital technologies.
Poster 40 1~2~3~4 Exam Period , WORDS= 1,200 words You will work in group to develop a poster focusing on topics related to the the anatomy of Digital Transformation (e.g., strategy, business models, etc.).This assessment is designed to be flexible and offers choices to support various learning styles and preferences. The topic for the poster will be chosen by the group within a range of topics identified by the module leader. For the design and delivery of the poster, you will be able to choose the format and software that you are most confident with.
Essay 20 1~3 Exam Period , WORDS= 1,000 In Week 15, you will submit an individual reflection (1,000 words) explaining in detail how your past experience and current learning has contributed to the development of your group work.
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Introduction to Digital Transformation