N/A

The module covers the following:
The importance of new businesses to a thriving economy
Entrepreneurial thinking and aspirations
Entrepreneurial role models
The business planning process
Idea generation / development / evaluation
Market identification including exposure to market players
Researching the resources required including equipment, people, funding
Segmentation / positioning & differentiation / targeting
Developing the marketing Mix (7 P’s),
Financial planning leading to development of financial statements and realistic related assumptions
Growth aspirations of entrepreneurs

LO1: Examine the elements of business &social enterprise start up
LO2: Justify a comprehensive understanding of the key elements of the business planning process
LO3: Exercise appropriate judgement in the effective communication of the business idea and business model