Core Module Information
Module title: Marketing Financial Services (HK)

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: FIN09903
Module leader: Edward Sasu
School The Business School
Subject area group: Accounting and Finance
Prerequisites

N/A

Description of module content:

The role of marketing and its development within financial services;
The macro and micro marketing environment and the way in which the forces have influenced marketing strategy within the sector;
The features of financial services marketing - intangibility, inseparability, heterogeneity, perishability, fiduciary responsibility and two-way information flows
The marketing mix with the additional elements of the services mix;
Segmentation strategies and their importance, particularly within the personal financial services sector;
The importance of service quality as a route to differential advantage;
Recent marketing developments within the sector with particular reference to the impact and importance of information technology in areas such as product development and delivery

Learning Outcomes for module:

LO1: Interpret and understand the influence of the principal forces within the financial services marketing environment and analyse their impact on marketing decisions
LO2: Highlight and appraise the features of financial services marketing which distinguish it from the marketing of tangible goods and critically review the management challenges which result
LO3: Analyse consumer buying behaviour and the variety of influences which can impact on the buying decision
LO4: Clearly understand the importance of market segmentation and define and demonstrate the various bases used for segmentation within the sector
LO6: Critically assess the financial services marketing mix and understand its significance in implementing marketing strategy
LO6: Clearly understand the importance of service quality and define its role in achieving differential advantage for organisations within the sector

Full Details of Teaching and Assessment
2022/3, Trimester 1, Face-to-Face,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Graeme Dalziel
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods including their alignment to LOs

This module is delivered in Hong Kong University (SPACE) and students attend evening classes which are delivered by a local tutor. In addition, They receive study guides and the module leader visits Hong Kong towards the end of the semester to deliver 8 hours of revision classes. Each learning outcome is allocated either one or two units in the study guide and the local tutor covers one unit from the syllabus each week of the semester in a three hour class. The overall structure of the module endeavours to encourage students to understand how theory and practice can be linked and every piece of assessment requires students to demonstrate a good understanding of theory and then combiine this in an appreciation of how that theory is or is not applied in the practical financial services business environment.

Embedding of employability/PDP/scholarship skills

Key employability skills are embedded: Communication - written through coursework and examination and oral in the discussion which is encouraged in levening classes and revision sessions. Business awareness through the efforts made to blend theory with the practical financial services environment.

Assessment (formative and summative)

Formative assessment incorporates an essay of around 2,000 words which covers a selection of learning outcomes, depending on the topic, and is submitted in week 10. Summative assessment is an end of semester examination covering all learning outcomes in the module.

Research/teaching linkages

The students are encouraged to develop and use research skills in the preparation of their coursework.

Supporting equality and diversity

Materials are provided in hard and soft format and considerable background to the sector is provided for the benefit of the overseas students. The combination of a local tutor and the module leader provides a substantial amount of support.


Internationalisation

Althoug

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 44
Independent Learning Guided independent study 154
Face To Face CL_TST 2
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 30 ALL 10 HOURS= 0, WORDS= 2000
Centrally Time Tabled Examination 70 ALL 14-15 HOURS= 2, WORDS= 0
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100
2022/3, Trimester 2, BLENDED,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Edward Sasu
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods including their alignment to LOs

This module is delivered in Hong Kong University (SPACE) and students attend evening classes which are delivered by a local tutor. In addition, They receive study guides and the module leader visits Hong Kong towards the end of the semester to deliver 8 hours of revision classes. Each learning outcome is allocated either one or two units in the study guide and the local tutor covers one unit from the syllabus each week of the semester in a three hour class. The overall structure of the module endeavours to encourage students to understand how theory and practice can be linked and every piece of assessment requires students to demonstrate a good understanding of theory and then combiine this in an appreciation of how that theory is or is not applied in the practical financial services business environment.

Embedding of employability/PDP/scholarship skills

Key employability skills are embedded: Communication - written through coursework and examination and oral in the discussion which is encouraged in levening classes and revision sessions. Business awareness through the efforts made to blend theory with the practical financial services environment.

Assessment (formative and summative)

Formative assessment incorporates an essay of around 2,000 words which covers a selection of learning outcomes, depending on the topic, and is submitted in week 10. Summative assessment is an end of semester examination covering all learning outcomes in the module.

Research/teaching linkages

The students are encouraged to develop and use research skills in the preparation of their coursework.

Supporting equality and diversity

Materials are provided in hard and soft format and considerable background to the sector is provided for the benefit of the overseas students. The combination of a local tutor and the module leader provides a substantial amount of support.


Internationalisation

Althoug

Formative Assessment:
.

Summative Assessment:
.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 44
Independent Learning Guided independent study 154
Face To Face CL_TST 2
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Examination 70 ALL 14/15 HOURS= 00.00, WORDS= 0
Component 1 subtotal: 0
Component 2 subtotal: 70
Module subtotal: 70
2022/3, Trimester 3, Blended,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: Blended
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Edward Sasu
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods including their alignment to LOs

This module is delivered in Hong Kong University (SPACE) and students attend evening classes which are delivered by a local tutor. In addition, They receive study guides and the module leader visits Hong Kong towards the end of the semester to deliver 8 hours of revision classes. Each learning outcome is allocated either one or two units in the study guide and the local tutor covers one unit from the syllabus each week of the semester in a three hour class. The overall structure of the module endeavours to encourage students to understand how theory and practice can be linked and every piece of assessment requires students to demonstrate a good understanding of theory and then combiine this in an appreciation of how that theory is or is not applied in the practical financial services business environment.

Embedding of employability/PDP/scholarship skills

Key employability skills are embedded: Communication - written through coursework and examination and oral in the discussion which is encouraged in levening classes and revision sessions. Business awareness through the efforts made to blend theory with the practical financial services environment.

Assessment (formative and summative)

Formative assessment incorporates an essay of around 2,000 words which covers a selection of learning outcomes, depending on the topic, and is submitted in week 10. Summative assessment is an end of semester examination covering all learning outcomes in the module.

Research/teaching linkages

The students are encouraged to develop and use research skills in the preparation of their coursework.

Supporting equality and diversity

Materials are provided in hard and soft format and considerable background to the sector is provided for the benefit of the overseas students. The combination of a local tutor and the module leader provides a substantial amount of support.


Internationalisation

Althoug

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 44
Independent Learning Guided independent study 154
Face To Face CL_TST 2
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 30 ALL; 10 HOURS= 0, WORDS= 0
Centrally Time Tabled Examination 70 ALL 14/15 HOURS= 0, WORDS= 0
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader