Module title: Strategic Management in Global Banking

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: FIN11927
Module leader: Paul Langford
School The Business School
Subject area group: Accountancy Finance and Law


2018/9, Trimester 3, FACE-TO-FACE,
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Member of staff responsible for delivering module: Paul Langford
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
This module is delivered in face to face mode. The lectures are delivered by an Edinburgh Napier University Lecturer in a 5 session, 15 hour block. Local tutors deliver tutorial sessions weekly. All learning outcomes are covered and each outcome is allocated at least one and often two classes. A range of topical issues are covered after an introductory underpinning which looks at the strategic development process and the fundamentals of global banking and markets. Every effort is made to ensure that the theoretical approach is combined with practical examples.

Embedding of employability/PDP/scholarship skills

As this is module is at Masters Level, considerable emphasis will be put on developing review, analysis and synthesis skills, as well as written communication skills, the use of presentation software and of presentation skills. Business awareness is developed through the efforts made to understand the ways in which business strategy is developed and implemented within the global banking environment.

Assessment (formative and summative)

Formative assessment incorporates an essay of around 2,500 words. The topic requires you to consider strategic management issues from a theoretical point of view and then analyse how these are applied within the practical banking environment by identifying an organisation within the sector. Summative assessment is an end of semester examination covering all learning outcomes in the module.

Research/teaching linkages

You are encouraged to develop and use research skills in the preparation of their presentations and in the coursework.

Formative Assessment:
Students send draft work to Module Leader week 7. Additionally discussions are held with ENU tutor when onsite, and the local HKU SPACE tutor

Summative Assessment:
Summative assessment occurs in a final written report. A substantial analysis of a Global, Systemically Important Bank is undertaken, structured around LO1-6 for the module. This tests analytical, written and persuasion skills as suitable recommendations for the firm’s development are required.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Practical classes and workshops 12
Independent Learning Guided independent study 161
Independent Learning Guided independent study 12
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 100 LO1-6 (all) 14/15 HOURS= 0, WORDS= 4500
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

Strategy: Definition, Development and Strategic Decision Making
Financial Intermediation, Banking and Metrics
The post-crisis regulatory landscape
Customers, Markets and Marketing
Managing International Businesses
Organisational form, ownership, governance
Change, IT and fostering innovation
Managing risk, developing reputation
Global Banking Opportunities

Learning Outcomes for module:

LO1: Critically review the operation of each stage of the strategic process and its application within global banking
LO2: Critically assess and synthesise analyses of the regulatory response to the Financial Crisis and the implications for the sector
LO3: Demonstrate a deep and broad understanding of the global banking markets
LO4: Critically analyse the responses of global banks to banking risks
LO5: Analyse approaches to corporate social responsibility and ethical behaviour within the sector and critically review relationships to organisational reputation
LO6: Analyse and assess in depth the future prospects for growth in the sector and the implications for strategic direction of market participants

Indicative References and Reading List - URL:
Contact your module leader