There are no pre-requisites for this module to be added

You will study a range of theories connected to communication to help give you a grounding and understanding of these for better communication and understanding of how to communicate in the world of management and work. These will consist of a range of language theories such as theories of social construction and linguistic relativity. You will also study language as a semiotic system to give a better understanding of how marketing and advertisements are approached, you will study narrative theories and discourse analysis to see how companies create brand images and messages. You will also study the role of English as a business Lingua Franca and reflect on the implications of its impact on globalisation and its use; both in general and in your own experiences in your study abroad or working life.

Upon completion of this module you will be able to

LO1: Demonstrate a critical understanding of the implications of social construction and linguistic relativism for international management communication.

LO2: Explore the use of the concepts of discourse analysis as a tool for explaining communication problems.

LO3: Evaluate the significance of the global use of English as a business lingua franca.

LO4: Analyse factors contributing to success or failure in instances of management communication in an international context.