Modules

Core Module Information
Module title: Communication in International Management
SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: IBC10101
Module leader: Nick Pilcher
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

You will study a range of theories connected to communication to help give you a grounding and understanding of these for better communication and understanding of how to communicate in the world of management and work. These will consist of a range of language theories such as theories of social construction and linguistic relativity. You will also study language as a semiotic system to give a better understanding of how marketing and advertisements are approached, you will study narrative theories and discourse analysis to see how companies create brand images and messages. You will also study the role of English as a business Lingua Franca and reflect on the implications of its impact on globalisation and its use; both in general and in your own experiences in your study abroad or working life.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Demonstrate a critical understanding of the implications of social construction and linguistic relativism for international management communication.

LO2: Explore the use of the concepts of discourse analysis as a tool for explaining communication problems.

LO3: Evaluate the significance of the global use of English as a business lingua franca.

LO4: Analyse factors contributing to success or failure in instances of management communication in an international context.
Full Details of Teaching and Assessment
2025/6, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Nick Pilcher
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Practical classes and workshops 30 The theoretical content will be delivered through a series of 10 lectures. These lectures will be aligned with 10 two hour workshops where students will be expected to explore the ideas through a range of activities including practical assignments, textual analysis and case studies. The textual analysis will include examples of business communication while the case studies will look in greater depth at issues affecting the success of intercultural linguistic communication.
Online Guided independent study 170 You will be expected to prepare the reading and tasks for each week in advance of the workshop. All module materials will be available via Moodle. Embedding of employability/PDP/scholarship skills. This module gives you the opportunity to reflect on your current communication practice and help you become a skilled and effective communicator in international settings.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Portfolio 25 1~2 Week 6 , WORDS= 1250 words You will focus on and apply how semiotic theory is used by advertisers to communicate ideas.
Report 50 3~4 Exam Period , WORDS= 2500 words You will write a report where you will explain and apply your theory of how (and to what extent) English has become a Global Lingua Franca. in addition you will also reflect on the implications of this for native and non-native speakers as well as on your own experiences in study abroad or work.
Portfolio 25 1~2 Week 10 , WORDS= 1250 words You will focus on and apply how narrative theory is used by advertisers to communicate ideas.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Communication in International Management
 

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