Core Module Information
Module title: Understanding Language in the Global Workplace

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: IBC11103
Module leader: Sibylle Ratz
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

The module content will provide you with an understanding of a number of theories of language, such as how language can affect thought (e.g. Sapir Whorff (see Hua 2004 (ed.)), representations of language, such as how it plays the role of a game (e.g. Saussure, Wittgenstein), the importance of dialogue and conversation in creating meanings (e.g. Bakhtin), different ‘formal' levels of language used in different media and text types, or genres (e.g. Swales) and how to analyse writing and speaking, or discourse (e.g. Fairclough). The module content also considers the role of language in culture (e.g. Scollon and Scollon), different cultures (or ethnographies) of communication (e.g. Dell Hymes), and theories of multilingualism and globalisation (e.g. Blommaert, Canagarajah). The seminar format will allow for a discussion of these aspects, in particular how they apply to written and spoken texts taken from professional contexts. We will reflect on and critically evaluate how language is used, focusing on the impact and influence language has. Both the theory and practice will help you to be aware of the effect of language usage choices you hear and read, and also the language usage choices you make when you speak and write yourself. This will help you to be more effective in your professional career (Usunier, 2011).

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: critically evaluate a range of theories of language at a lexical, sentence and extended discourse level.

LO2: assess and apply theories of the ethnography of communication, multilingualism, and globalisation.

LO3: assess and apply a range of theories of language to the use of language in a range of professional contexts.

LO4: critically reflect upon and evaluate the effect and meaning of the use of language in a range of professional contexts.

Full Details of Teaching and Assessment
2024/5, Trimester 1, IN PERSON, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: IN PERSON
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Sibylle Ratz
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Seminar 36 The seminars are a mixture of lectures and workshops. The workshops will contain interactive activities, and reflections on the contents of the lectures. Guest lectures will enhance the taught element of the course.
Online Guided independent study 164 You will have set readings to work through, and will complete prepatory as well as reflective tasks on the contents of the module.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Essay 50 1~3~4 Week 9 , WORDS= 2000 Analysis of written and oral communication
Centrally Time Tabled Examination 50 1~2~3~4 Exam Period HOURS= 2 Centrally Time Tabled Examination, covering all Learning Outcomes
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Understanding Language in the Global Workplace