Modules

Module title: Producing Digital
SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: IMD07106
Module leader: Andrew McKelvey
School School of Computing
Subject area group: Creative and Social informatics
Prerequisites

n/a
2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Andrew McKelvey
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The module uses a blend of format using lectures and practical instruction supplemented with VLE resources detailing directed and reflective study. The lectures will cover project management, technology, development and design relevant to the development of digital media.
The seminar series covers intellectual property, legal and contractual issues, and provides training to prepare learners for the IP assessment, which involves individual peer review of the proposals of two groups of other students for the final assessment. These submissions are anonymised and then supplied to the groups as formative assessment, thus each group receives typically 8-10 individual peer reviews, which builds their ability to receive critique and provides information for reflection.
The lecturer led practical sessions will be focussed around weekly tasks utilising appropriate instruction materials. By completing each task the student will extend the knowledge gained from the published texts and lectures, whilst having access to lecturer support. Some of this time will also be set aside for monitoring progress on the coursework. Students will be encouraged to bring in their coursework each week to discuss their progress in small groups led by the lecturer (all LOs).
The remaining time will be devoted to directed study, where a comprehensive list of references will be supplied in order to illustrate advanced practice, these will incorporate videos, books, papers and websites, which will be updated regularly.
Assessment (formative or summative)
Formative
Students will be supported through regular meetings with their tutor scheduled during the development of the digital media production.
Summative
Working in groups students will develop a digital media project that will assess LOs 1, 3, 4 & 5.
Each student will write an individual report that will peer evaluate two other projects for copyright issues that will directly assess LO 2.
Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Practical classes and workshops 24
Face To Face Tutorial 12
Independent Learning Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Practical Skills Assessment 40 1-5 6 HOURS= 40, WORDS= 0
Practical Skills Assessment 30 1-5 10 HOURS= 30, WORDS= 0
Practical Skills Assessment 30 1-5 15 HOURS= 30, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

Topics covered:
• Project management (team roles, planning and budgeting, resource management, development cycles etc.) and associated documentation
• Design concepts appropriate to the development of digital media
• Specification of resources and digital media assets
• Contract issues, rights, copyright and other intellectual property.
• Development tools (scenarios, storyboards, concept of narrative etc.)
• Production, Archiving and Delivery
Learning Outcomes for module:

Upon completion of this module, students will be able to:
LO1: Demonstrate a practical understanding of a digital media production process, including pre-production, production and post-production.
LO2: Demonstrate knowledge and practical understanding of contracts, copyright and other intellectual property.
LO3: Reflect on strengths and weakness in your own work and the work of others.
LO4: Determine and implement a media project in a principled way.
LO5: Work effectively both individually and as a member of a media development team.
Indicative References and Reading List - URL:

Core - SCHWARTZ, LM (2007) MAKING MUSIC VIDEOS: EVERYTHING YOU NEED TO KNOW FROM THE BEST IN THE BUSINESS.: WATSON-GUPTILL, 1st ed. - ISBN: 0823083683
Core - EVANS, R (2005) PRACTICAL DV FILMAKING: FOCAL PRESS, 2nd ed. - ISBN: 0240807383
Core - ENGLAND, E. & FINNEY, A (2007) MANAGING INTERACTIVE MEDIA: PROJECT MANAGEMENT FOR WEB AND DIGITAL MEDIA, 4th ed. - ISBN: 0321436938
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