Modules

Core Module Information
Module title: Visual Design for Digital Media
SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: IMD08119
Module leader: Fiona Stewart
School School of Computing, Engineering and the Built Environment
Subject area group: Applied Informatics
Prerequisites

Requisites: Pre-requisite: [Module IMD07114] Digital Imaging
Description of module content:

In this module, you’ll explore key concepts in both traditional and digital art and design while using background research to strengthen and develop your ideas. You’ll build your skills using sketching and digital techniques, to present your concepts and bring your ideas to life through storyboarding. You’ll also gain valuable insights by reviewing your own work and giving constructive feedback on the work of your peers.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Apply effective methods for envisioning, planning and creating concept art to a given brief.

LO2: Select and apply appropriate methods to refine and develop a concept.

LO3: Present completed work to a given specification.

LO4: Review your work and that of your peers.
Full Details of Teaching and Assessment
2025/6, Trimester 1, In Person, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Fiona Stewart
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 20 Lectures providing underpinning theory and examples. There will also be activities to help with the coursework.
Face To Face Practical classes and workshops 20 Practical classes and workshops focus on visual design, character, concept art and storyboarding techniques.
Online Guided independent study 160 Guided independent study will be provided on Moodle for students to build on the techniques worked on in class.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Project - Practical 50 1~2~3~4 Week 8 HOURS= 70 hours For phase 1 you are required to create pitch documents for a story driven project.
Project - Practical 50 1~2~3~4 Exam Period HOURS= 70 hours The phase 2 assessment requires you to revise and expand your ideas from phase 1 into a high quality pitch document, before creating storyboards and an animatic to illustrate your story.
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
IMD08119 Visual Design for Digital Media
 

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