Module title: Motion Graphics

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: IMD09132
Module leader: Richard Hetherington
School School of Computing
Subject area group: Creative and Social Informatics
Prerequisites

To study this module you will need the learning equivalent to at least three of the modules listed below or to have passed these modules

IMD07103, IMD08104, IMD08105, IMD08118

2019/0, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Richard Hetherington
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Students will be supported by way of a “feed-forward” approach through regular meetings with their tutor at practical sessions and during the development of their project work
Students will be taught the fundamental theory behind motion design and associated practical techniques. They will then be required to apply and demonstrate knowledge of both theory and practice through exposure to a series of challenging production scenarios, which map to LOs 1, 2 and 3, and will be assessed. During this time students will be undertaking critical reflection through their blogs (LO4).


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
In the latter stages of the module students will undertake a project-based coursework to demonstrate individual learning mapped to LOs 1, 2, 3 & 4. The students will be required to conceptualise and create motion graphics appropriate for a specific context, ideally with the involvement of a real-world client which is currently the BBC. The project deliverables take the form of a final motion design with appropriate documentation.


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Practical classes and workshops 24
Independent Learning Guided independent study 152
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Practical Skills Assessment 40 1,2,3,4 9 HOURS= 50, WORDS= 0
Project - Written 60 1,2,3,4 14 HOURS= 75, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

We will examine the concept of motion literacy, the relationship between pictorial and sequential design, and consider the communicative potential of combining images, live-action and type in various contexts.

Practical work will take the form of a series of challenging scenarios that will be used to develop hands-on experience of relevant techniques and recognition of associated technical issues. The acquired knowledge will be utilised in the development of an individual piece of work created from a given brief and to an industry standard. Throughout the module there is the requirement to document and critically reflect upon all processes and outcomes in relation to relevant theory and practice.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Demonstrate knowledge of the principles, and techniques utilised in the development of
motion graphics

LO2: Determine and produce in a systematic manner motion graphics appropriate for specified
target platforms

LO3: Integrate live-action, images, animation and type using industry-standard software in order to
create works whose purpose is to communicate ideas

LO4: Critically reflect and evaluate upon processes and outcomes with reference to established theory and practice

Indicative References and Reading List - URL:

Core - KRASNER, J. (2008) MOTION GRAPHIC DESIGN: APPLIED HISTORY AND AESTHETICS: FOCAL PRESS, 1st ed.
Recommended - WOOLMAN, M (2005) TYPE IN MOTION.: THAMES & HUDSON., 1st ed.
Recommended - MEYER, T. & MEYER, C CREATING MOTION GRAPHICS WITH AFTER EFFECTS: FOCAL PRESS, 5th ed.
Recommended - BRINKMANN, R THE ART AND SCIENCE OF DIGITAL COMPOSITING: TECHNIQUES FOR VISUAL EFFECTS, ANIMATION AND MOTION GRAPHICS.: MORGAN KAUFFMANN, 1st ed.
Recommended - CHRISTIANSEN, M. ADOBE AFTER EFFECTS CS5. VISUAL EFFECTS AND COMPOSITING. STUDIO TECHNIQUES: . ADOBE PRESS, 1st ed.
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