Requisites: AND Pre-requisite: To study this module you will need to have studied the first 2 years of the BSc (HONS) Digital Media and Interaction Design or an approved HND. AND AND Pre-requisite: [Module IMD08105] 2D Computer Animation AND Pre-requisite: [Module IMD08104] Digital Video Development

We will examine the concept of motion literacy, the relationship between pictorial and sequential design, and consider the communicative potential of combining images, live-action and type in various contexts.Practical work will take the form of a series of individual tutorials, each looking at different elements of Motion Graphics. These will be used to develop hands-on experience of relevant techniques and recognition of associated technical issues. The acquired knowledge will be utilised in the development of an individual piece of work created from a brief and to an industry standard. Throughout the module there is the requirement to document and critically reflect upon all processes and outcomes in relation to relevant theory and practice.

Upon completion of this module you will be able to

LO1: Demonstrate knowledge of the principles, and techniques utilised in the development of motion graphics.

LO2: Determine and produce in a systematic manner motion graphics appropriate for specified target platforms.

LO3: Integrate live-action, images, animation and type using industry-standard software in order to create works whose purpose is to communicate ideas.

LO4: Critically reflect and evaluate upon processes and outcomes with reference to established theory and practice.