Core Module Information
Module title: Motion Graphics

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: IMD09132
Module leader: Andrew McKelvey
School School of Computing, Engineering and the Built Environment
Subject area group: Applied Informatics

To study this module you will need to have studied the first 2 years of the BSc (HONS) Digital Media and Interaction Design or an approved HND.

Description of module content:

We will examine the concept of motion literacy, the relationship between pictorial and sequential design, and consider the communicative potential of combining images, live-action and type in various contexts.

Practical work will take the form of a series of individual tutorials, each looking at different elements of Motion Graphics. These will be used to develop hands-on experience of relevant techniques and recognition of associated technical issues. The acquired knowledge will be utilised in the development of an individual piece of work created from a brief and to an industry standard. Throughout the module there is the requirement to document and critically reflect upon all processes and outcomes in relation to relevant theory and practice.

Learning Outcomes for module:

Upon completion of this module you will be able to:

LO1: Demonstrate knowledge of the principles, and techniques utilised in the development of
motion graphics

LO2: Determine and produce in a systematic manner motion graphics appropriate for specified
target platforms

LO3: Integrate live-action, images, animation and type using industry-standard software in order to
create works whose purpose is to communicate ideas

LO4: Critically reflect and evaluate upon processes and outcomes with reference to established theory and practice

Full Details of Teaching and Assessment
2022/3, Trimester 1, BLENDED, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Andrew McKelvey
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
You will be taught the fundamental theory behind motion design and associated practical techniques. Both lectures and practical's will directly support both the formative and summative assessment of the module.

Formative Assessment:
You will be provided with a selection of 3 briefs from which to choose from. These will be designed to emulate the workflow used when developing motion graphics as requested by a client. You will submit a portfolio of industry standard Pre-Production materials including Treatments, Storyboards, Style frames and A Pitch Video suitable for client-based production. Video feedback will be provided to support the subsequent summative assessment of the module. This assessment maps to LO 1, 2 & 4

Summative Assessment:
In the latter stages of the module you will undertake a practical skills based project to demonstrate individual learning mapped to LOs 1, 2, 3 & 4. You will be required to adapt the Pre-Production materials from the formative assessment into a final motion design using the principles covered in both the lectures and practical sessions. A written critical reflection on the entire process will be submitted alongside this.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Practical classes and workshops 24
Independent Learning Guided independent study 152
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Practical 40 1,2,3,4 7 HOURS= 50.00, WORDS= 0
Project - Practical 60 1,2,3,4 HOURS= 90.00, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
IMD09132 Motion Graphics