Modules

Core Module Information
Module title: Motion Graphics
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: IMD09132
Module leader: Fiona Stewart
School School of Computing, Engineering and the Built Environment
Subject area group: Applied Informatics
Prerequisites

Requisites: AND Pre-requisite: To study this module you will need to have studied the first 2 years of the BSc (HONS) Digital Media and Interaction Design or an approved HND. AND AND Pre-requisite: [Module IMD08105] 2D Computer Animation AND Pre-requisite: [Module IMD08104] Digital Video Development
Description of module content:

You will examine the concept of motion literacy, the relationship between pictorial and sequential design, and consider the communicative potential of combining images, live-action and type in various contexts.Practical work will take the form of a series of individual tutorials, each looking at different elements of Motion Graphics. These will be used to develop hands-on experience of relevant techniques and recognition of associated technical issues. The acquired knowledge will be utilised in the development of an individual piece of work created from a brief and to an industry standard. Throughout the module there is the requirement to document and critically reflect upon all processes and outcomes in relation to relevant theory and practice.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Demonstrate knowledge of the principles, and techniques utilised in the development of motion graphics.

LO2: Determine and produce in a systematic manner motion graphics appropriate for specified target platforms.

LO3: Integrate live-action, images, animation and type using industry-standard software in order to create works whose purpose is to communicate ideas.

LO4: Critically reflect and evaluate upon processes and outcomes with reference to established theory and practice.
Full Details of Teaching and Assessment
2025/6, Trimester 1, Blended, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Fiona Stewart
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 20 Lectures will provide the underpinning theory of motion design, showcase professional work and critique examples.
Independent Learning Practical classes and workshops 20 Practical classes will focus on building motion design skills and working towards a substantial piece of work for your portfolio.
Online Guided independent study 160 Materials for independent study will be made available on Moodle.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Project - Practical 40 1~2~3~4 Week 7 HOURS= 50 hours This hand-in consists of development materials and a video pitch for a motion graphic created in response to a brief.
Project - Practical 60 1~2~3~4 Exam Period HOURS= 90 hours This hand-in consists of a finished motion graphic video and associated materials. This will be based on the idea pitched in week 8 and may be revised in response to feedback after the first hand-in.
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
IMD09132 Motion Graphics
 

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