Core Module Information
Module title: User Experience HK

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: IMD10909
Module leader: Linda Shore
School School of Computing, Engineering and the Built Environment
Subject area group: Applied Informatics


Description of module content:

The module combines user experience theory and practice with reference to real world case studies and input from private and public sector organisations. It explores theories, models and context of user experience (LO1 and LO2) and the design and application of ethical approaches to evaluate user experience data using quantitative and qualitative methods (LO3 and LO4)

Learning Outcomes for module:

LO1: Demonstrate a critical understanding of theories and models applicable in user experience
LO2: Critically review the rationale and methods for context of use analysis in user experience research.
LO3: Design and pilot a user experience evaluation for a specified interactive system, service, device,
website or software application that applies ethical principles and appropriate methods and techniques.
LO4: Critically evaluate the benefits and challenges of user experience research in practice.

Full Details of Teaching and Assessment
2022/3, Trimester 1, BLENDED,
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: HONG KONG
Member of staff responsible for delivering module: Linda Shore
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching methods including their alignment to LOs
This module will be primarily delivered face-to-face, supported by student centred activities and resources on VLE.

Twelve 2-hour lectures will be timetabled in classrooms. They will include classroom-based activities and input from guest speakers. These will be designed to develop knowledge and understanding of the concepts and application of UX theory and methods (LOs 1&2)
Twelve 2-hour practicals will timetabled in computer labs. These will be used to develop practical skills in UX data collection and analysis for the evaluation and design/development of interactive systems/services/devices/websites/software applications (LOs 3&4) The remaining learning activity will comprise reading and analysis of specified materials.
A variety of online resources will be made available to match the diversity of learning styles, e.g. reading materials, links to web resources, discussions.

There will be 2 assessments: a formative written proposal and learning contract for the coursework project and a summative project report that must address the feedback on the proposal.

Formative Assessment:
The first assessment is formative and requires the production of a 1500 word individual proposal for the coursework (in the form of a learning contract) that will address LOs 1-4. This approach allows the student to tailor the assignment to their academic/career interests while ensuring that all LOs are addressed. The proposal will be developed with guidance from the module team. It will not be marked but detailed constructive feedback will be provided and the student will be graded on how the feedback on their proposal has been responded to and addressed in the summative submission (worth 10% of the mark). This requirement provides an incentive to complete the formative assessment.

Summative Assessment:
The second assessment is summative and is a written report of an individual project undertaken as a ‘real world’ case study of perceptions and accounts of user experience (UX) of a specified interactive system, service, device, website or software application. 10% of the summative mark will be lost if the student did not submit a proposal or did not address the formative feedback on their submitted proposal. The student must pass each learning outcome to pass the module overall.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Lecture 24
Face To Face Practical classes and workshops 24
Independent Learning Guided independent study 152
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 100 1,2,3,4 12 HOURS= 0, WORDS= 3000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader