Module title: User Experience and Service Design

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: IMD11120
Module leader: Emilia Sobolewska
School School of Computing
Subject area group: Creative and Social Informatics


2019/0, Trimester 2, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: Emilia Sobolewska
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
This module will be primarily delivered face-to-face, in form of a lectures (LO1,4)and practical classes (LO 2,3), supported by student centred activities and resources on Moodle.

A variety of online resources will be made available to match the diversity of learning styles, e.g. reading materials, links to web resources, discussions and case studies (LO1,2,3,4).

Formative Assessment:
Written part of the assessment will be aided with weekly meetings; students will engage in discussions concerned with relevant literature review and analysis of appropriate case studies.
During project development, the formative assessment will include a tutor feedback delivered on a weekly basis during practical classes. Furthermore, students will engage in informal peer review at project milestones. This will take form of short presentation, followed by group discussion.

Summative Assessment:
The summative assessment will include a research into current UX/SD practices and their ethical (LO1,4) implications, as well as multidisciplinary project encompassing user experience and service design (LO2,3).

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Practical classes and workshops 24
Independent Learning Guided independent study 52
Independent Learning Tutorial 40
Independent Learning Tutorial 60
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 40 1,4 5 HOURS= 40, WORDS= 2000
Project - Practical 60 2,3 14 HOURS= 60, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Description of module content:

This module will allow you to expand your professional skills within user experience and service design. You will learn how to apply a range of methodologies suitable to a variety of organisations and institutions, and in result, enhance your employability. You will be encouraged to adopt a user-centred approach to design, implementation, and evaluation of products and services. You will study cross-channel user experiences with an emphasis on pervasive information architecture. You will learn how to create a coherent experience across products and services at an enterprise level, including development of a brand and an individual design language. The module also covers user studies and usability testing in an agile environment, using state-of-the-art technology.

Learning Outcomes for module:

Upon completion of this module you will be able to
LO1: Demonstrate a critical appreciation of the nature and character of user experience and service design
LO2: Demonstrate a critical understanding of the practical implementation of user experience and service design methodologies
LO3: Design and implement a multidisciplinary project encompassing user experience and service design
LO4: Understand and apply ethical standards to user centred design work.

Indicative References and Reading List - URL: