Core Module Information
Module title: User Experience and Service Design

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: IMD11120
Module leader: Emilia Sobolewska
School School of Computing, Engineering and the Built Environment
Subject area group: Applied Informatics


Description of module content:

This module will allow you to expand your professional skills within user experience and service design. You will learn how to apply a range of methodologies suitable to a variety of organisations and institutions, and in result, enhance your employability. You will be encouraged to adopt a user-centred approach to design, implementation, and evaluation of products and services. You will study cross-channel user experiences with an emphasis on pervasive information architecture. You will learn how to create a coherent experience across products and services at an enterprise level, including development of a brand and an individual design language. The module also covers user studies and usability testing in an agile environment, using state-of-the-art technology.

Learning Outcomes for module:

LO1: Demonstrate a critical appreciation of the nature and character of user experience and service design
LO2: Demonstrate a critical understanding of the practical implementation of user experience and service design methodologies
LO3: Design and implement a multidisciplinary project encompassing user experience and service design
LO4: Understand and apply ethical standards to user centred design work.

Full Details of Teaching and Assessment
2023/4, Trimester 2, BLENDED,
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: Emilia Sobolewska
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Practical classes and workshops 24
Independent Learning Guided independent study 52
Independent Learning Tutorial 40
Independent Learning Tutorial 60
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 40 1,4 5 HOURS= 40, WORDS= 2000
Project - Practical 60 2,3 14 HOURS= 60, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL: