Modules

Module title: Digital Business Environments
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: INF09113
Module leader: Colin Smith
School School of Computing
Subject area group: Creative and Social Informatics
Prerequisites

None
2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Colin Smith
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching methods including their alignment to LOs
This module is delivered via a series of lectures and tutorials (LO1-LO6).
Assessment (formative or summative)
Formative oral feedback is given after student seminar activities and discussion of tutorial work. This is done on a group-by-group and then overall basis. (LO1-LO6). Summative assessment of individual work occurs in weeks 10 and 15 with, respectively, the submission of an individual report (LO1-LO4, LO6) and an examination (LO1-LO6).
Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 22
Face To Face Tutorial 22
Independent Learning Guided independent study 154
Face To Face Centrally Time Tabled Examination 2
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1,2,3,4,6 12 HOURS= 0, WORDS= 2500
Centrally Time Tabled Examination 50 ALL 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

Online business models.
Digital business strategy and impacts.
Online marketplace analysis.
‘Search’ and ‘Social’ ecosystems in the online environment.
e-Procurement and digital supply chains.
Mobile platforms and location-based services.
Design approaches.
Privacy and trust issues.
Legal and regulatory frameworks.
Emergent issues in digital business.
Learning Outcomes for module:

Upon completion of this module you will be able to
LO1: Distinguish between concepts, tools and applications of web-based business.
LO2: Apply analytical tools to assess online marketplaces.
LO3: Synthesise theoretical as well as practical issues relating to strategy for the web.
LO4: Evaluate and select options for online platforms and marketing for a business, in the context of trust and privacy.
LO5: Understand ethical, legal and regulatory contexts.
LO6: Produce work in a time-constrained environment and in the format of a report.
Indicative References and Reading List - URL:

Core - CHAFFEY, D (2009) E-BUSINESS AND E-COMMERCE MANAGEMENT: FINANCIAL TIMES/PRENTICE HALL, 4th ed.
Core - CHEN, S (2005) THE STRATEGIC MANAGEMENT OF E-BUSINESS, 2nd ed.
Core - PAPAZOGLOU, M RIBBERS, P (2006) E-BUSINESS: ORGANIZATIONAL AND TECHNICAL FOUNDATIONS: WILEY, 1st ed.
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