Modules

Core Module Information
Module title: Digital Business Environments
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: INF11114
Module leader: Colin Smith
School School of Computing, Engineering and the Built Environment
Subject area group: Applied Informatics
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module addresses contemporary forms of digital business, building key skills in the assessment and analysis of digital business models.Digital business strategy and resultant impacts are examined, focusing on digital marketplace analysis.Analytical tools and approaches are used to explore how businesses seek to exploit the ‘search’ and ‘social’ ecosystems, and to leverage the ‘mobile’ ecosystem. Contemporary trends around e-procurement and digital supply chains are also addressed, particularly in the context of digital products and services.Legal, privacy and trust issues are explored, and implications for service design considered.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Evaluate the concepts and applications underpinning the exploitation of digital technologies by businesses and other organisations.

LO2: Assess the organisational, managerial and competitive implications of digital technologies.

LO3: Critically assess operating models that businesses deploy for the digital environment.

LO4: Synthesize solutions to the problems of customer engagement across different channels and ‘touchpoints’, online and offline.

LO5: Present the output of independent and directed study in the form of reports.
Full Details of Teaching and Assessment
2024/5, Trimester 2, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Colin Smith
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 20 Here, the core material for the module is covered sequentially through the trimester.
Face To Face Tutorial 10 These provide the opportunity to apply concepts and theories covered in lectures onto real-world situations, with work done in groups and individually. Formative feedback is core to the experience.
Online Guided independent study 158 Guided independent study
Independent Learning Practical classes and workshops 12 These focus on the collection and analysis of analytics data mapping onto the concepts and theories addressed in the tutorials.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 30 1~2~5 Week 7 , WORDS= 2000 words This is a 'planning piece' for work to be produced for Report 2. It captures significant preparatory work: decisions taken regarding focus and approach, with a clear rationale required for those decisions.
Report 70 1~2~3~4~5 Exam Period , WORDS= 3000 words This is a full analysis of a digital business delivered using the tools and concepts delivered in the module, reflecting the conceptual understanding of those tools and concepts developed in the tutorials, and drawing on relevant data collected in the practicals.
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100
2024/5, Trimester 3, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Colin Smith
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 20 TR3-Here, the core material for the module is covered sequentially through the trimester.
Face To Face Tutorial 10 TR3-These provide the opportunity to apply concepts and theories covered in lectures onto real-world situations, with work done in groups and individually. Formative feedback is core to the experience.
Independent Learning Practical classes and workshops 12 TR3-These focus on the collection and analysis of analytics data mapping onto the concepts and theories addressed in the tutorials.
Online Guided independent study 158 TR3-Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 30 1~2~5 Week 6 , WORDS= 2000 words TR3-This is a 'planning piece' for work to be produced for Report 2. It captures significant preparatory work: decisions taken regarding focus and approach, with a clear rationale required for those decisions.
Report 70 1~2~3~4~5 Week 12 , WORDS= 3000 words TR3-This is a full analysis of a digital business delivered using the tools and concepts delivered in the module, reflecting the conceptual understanding of those tools and concepts developed in the tutorials, and drawing on relevant data collected in the practicals.
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
INF11114 Digital Business Environments
 

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