Core Module Information
Module title: Digital Business Environments

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: INF11114
Module leader: Colin Smith
School School of Computing, Engineering and the Built Environment
Subject area group: Applied Informatics
Prerequisites

There are no pre-requisites for this module to be added

Timetables
Description of module content:

Digital business models and revenue models.Digital business strategy process models and their use.Online marketplace analysis.The role of ‘Search? and ‘Social? ecosystems in the online environment.Assessment of e-Procurement and digital supply chains.Mobile platforms and location-based services.Design approaches for online channels and touchpoints.Privacy and trust issues.Legal and regulatory frameworks for digital business.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Evaluate the concepts and applications underpinning the exploitation of digital technologies by businesses and other organisations.

LO2: Assess the organisational, managerial and competitive implications of digital technologies.

LO3: Critically assess operating models that businesses deploy for the online environment.

LO4: Synthesize solutions to the problems of customer engagement across different channels and ‘touchpoints’, online and offline.

LO5: Present the output of independent and directed study in the form of reports.

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
INF11114 / INF09113 Digital Business Environments