Module title: Digital Business Environments

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: INF11114
Module leader: Colin Smith
School School of Computing
Subject area group: Creative and Social Informatics
Prerequisites

N/A

2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Colin Smith
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching methods including their alignment to LOs
Delivery of this module will be by a series of lectures, related seminars and flexible learning materials, both physical and electronic. The lectures and seminars will be used to develop the student’s skills in analysing and appraising module content. Students will be encouraged to develop a critical awareness of materials through discussions drawing upon a series of readings, thus developing skills of analysis and synthesis (LOs 1-4). The coursework assessments will challenge the student to produce formal reports encouraging and reflecting independent learning through data collection, analysis and synthesis, as well as skills in developing sound argument (LOs 1-5).

A large part of the learning will be directed study.

Assessment (formative or summative)
The assessment instruments are 'contiguous' in the sense that they are of the same type, allowing learning from the 1st to directly underpin that in the 2nd. Detailed feedback will be offered after submission of the first report (LOs 1, 2 & 5). The second report (all LOs) provides students with the opportunity to apply the entire range of tools/techniques covered in the module. The reports will also allow the students to develop scholarship skills in the identification, assimilation and use of a range of relevant sources. The ability to present succinct and in-depth reports is, of course, a key employability skill in the areas which these students are likely to seek permanent employment.
Formative assessment is a key part of the tutorial activity which will be based on short writing exercises with peer and tutor feedback (LOs 1-5).


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 22
Face To Face Tutorial 22
Independent Learning Guided independent study 156
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 30 1, 2, 5 7 HOURS= 0, WORDS= 2000
Report 70 ALL 14 HOURS= 0, WORDS= 3000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

Digital business models and revenue models.
Digital business strategy process models and their use.
Online marketplace analysis.
The role of ‘Search’ and ‘Social’ ecosystems in the online environment.
Assessment of e-Procurement and digital supply chains.
Mobile platforms and location-based services.
Design approaches for online channels and touchpoints.
Privacy and trust issues.
Legal and regulatory frameworks for digital business.

Learning Outcomes for module:

Upon completion of this module you will be able to
LO1: Evaluate the concepts and applications underpinning the exploitation of digital technologies by businesses and other organisations
LO2: Assess the organisational, managerial and competitive implications of digital technologies
LO3: Critically assess operating models that businesses deploy for the online environment
LO4: Synthesize solutions to the problems of customer engagement across different channels and ‘touchpoints’, online and offline.
LO5: Present the output of independent and directed study in the form of reports

Indicative References and Reading List - URL:

Core - CHAFFEY, D (2014) DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT: PEARSON, 6th ed.
Core - CHEN, S (2005) THE STRATEGIC MANAGEMENT OF E-BUSINESS: WILEY, 2nd ed.
Core - PAPAZOGLOU, M AND RIBBERS, P (2006) E-BUSINESS: ORGANIZATIONAL AND TECHNICAL FOUNDATIONS: WILEY, 1st ed. - ISBN: 0470843764
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