Module title: Social Media

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC07109
Module leader: Eamonn O'Neill
School School of Arts and Creative Industries
Subject area group: Media and Screen
Prerequisites

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2019/0, Trimester 2, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Eamonn O'Neill
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to Los
The module will involve lectures and tutorials which will engage with students on both a practical and theoretical level (covering LO 1-6). Students will analyse how journalism and social media interact. There will be opportunities to work directly with social networking online. A focus on student debates and presentations of their journalism will support active learning.
Embedding of employability/PDP/scholarship skills
The module will be both vocational and analytical in nature. An understanding of social media is becoming more and more important for employability skills. Students will also learn practical skills – using cameras and radio records – to enhance their online journalism. These skills and a developed knowledge of the rapidly changing social media environment – are sought after by employers.
Research/ teaching linkages
The module will be taught by tutors with strong links to industry who have research interests in this area. Social media is a very new aspect of media and journalism and is therefore ripe for research and development. This applies not only to researching theory but also practical applications surrounding social media which are relevant to journalism and other areas like PR, politics, communications and marketing.
Supporting equality and diversity
The module has been designed to ensure that every student (including those on a Part Time programme) can participate, perform and contribute equally. Every effort will be taken to ensure that students with disabilities can participate equally during practical activities, including news days. Web ct will be used to support student learning.
Internationalisation
Social media is a global phenomenon. This module will study recent developments and trends around the world. Much of the running in this area has come from America but the impact of Social Media is changing fast. Students will be encouraged to do their own study and research into global movements.



Formative Assessment:
Students will receive formative assessments during the tutorials and practical sessions – there will be feedback from the tutor after presentations as well as peer to peer reviews. There will be 2 elements of summative assessment: the first will be a piece of online journalism. It is intended this report will be sourced and developed from social media sites. The assessment will be part of active learning by students and will determine whether students can apply new skills and understanding to practical journalism. It will come after practice sessions online during tutorials – monitored and assisted by the tutor. The report will be handed in in week 11. (This assessment directly covers LO 2, 5 – 6).
The second assessment will be a reflective essay – where students will discuss the success of the first assessment and the feedback. It should also include a section on academic ideas in the area of social networking and how it impacts on journalism. (LO 1 – 4)


Summative Assessment:
Students will receive formative assessments during the tutorials and practical sessions – there will be feedback from the tutor after presentations as well as peer to peer reviews. There will be 2 elements of summative assessment: the first will be a piece of online journalism. It is intended this report will be sourced and developed from social media sites. The assessment will be part of active learning by students and will determine whether students can apply new skills and understanding to practical journalism. It will come after practice sessions online during tutorials – monitored and assisted by the tutor. The report will be handed in in week 11. (This assessment directly covers LO 2, 5 – 6).
The second assessment will be a reflective essay – where students will discuss the success of the first assessment and the feedback. It should also include a section on academic ideas in the area of social networking and how it impacts on journalism. (LO 1 – 4)


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 12
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 2,5,6 11 HOURS= 0, WORDS= 1000
Essay 50 1,2,3,4 14 HOURS= 0, WORDS= 1500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

A practical knowledge of social media and online networking is becoming more and more critical for working journalists. This module aims to equip journalism students will the skills and knowledge to make the most of this fast developing area. Journalism now operates in an online world - it is not only the platform but the source of much journalism today. It's vital for the employability of students that they have the skills, knowledge and understanding of the social networking environment. This will meet employers needs and create effective freelancers who use social media to build vital contacts, find stories and sell ideas.

Learning Outcomes for module:

LO1: Demonstrate the scope and usefulness of online social media.
LO2: Show an understanding of the relationship between journalism and social networking.
LO3: Evaluate the changing nature of technology and the impact on the media.
LO4: Present knowledge of academic ideas about social media.
LO5: Develop skills and knowledge to produce a piece of original online journalism.
LO6: Undertake independent learning on concepts of social networking.

Indicative References and Reading List - URL:

Core - MEGAN KNIGHT AND CLARE COOK (2013) SOCIAL MEDIA FOR JOURNALISTS: SAGE Vol. 1, 1st ed. - ISBN: 9781446211137
Recommended - MARK BRIGGS (2010) JOURNALISM NEXT: SAGE Vol. 1, 1st ed. - ISBN: 9781604265606
Recommended - TOM STANDAGE (2013) WRITING ON THE WALL: SOCIAL MEDIA THE FIRST 2,000 YEARS: BLOOMSBURY Vol. 1, 1st ed. - ISBN: 9781408842065
Recommended - JANET JONES AND LEE SALTER (2013) DIGITAL JOURNALISM: SAGE Vol. 1, 2nd ed. - ISBN: 9781412920810
Recommended - JON SMITH (2007) ESSENTIAL REPORTING: SAGE Vol. 1, 1st ed. - ISBN: 9781412947503
Recommended - ONLINE JOURNALISM BLOG - WWW.ONLINEJOURNALISMBLOG.COM
Recommended - DIGITAL JOURNALISM: ROUTLEDGE
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