Core Module Information
Module title: Media Theory and Analysis

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC07120
Module leader: Ariadne Xenou
School School of Arts and Creative Industries
Subject area group: Screen and Performance

There are no pre-requisites for this module to be added

Description of module content:

This module introduces you to a wide range of theoretical debates that have accompanied the development of mass communications media. You will gain a foundational understanding of the history of mass communications media from the printing press to social media. You will develop an awareness of the industrial structures of mass communications media and how they have been used to entertain, to persuade, to coerce, and to resist. You will learn how these media are theorised and analysed through the lenses of political theory, social theory, and media theory. You will also recognise the local, national, and global reach of mass communications media and learn how, in practice, they intersect. You will also evaluate how mass communications media help to shape and articulate our understandings of ourselves and the world.

Learning Outcomes for module:

LO1: develop an awareness of the history of mass communications media
LO2: develop an awareness of the industrial structures of mass communications media
LO3: gain an appreciation of the relationship between media theory, analysis, and practice
LO4: identify key theoretical approaches used to explain and evaluate mass communications media
LO5: undertake foundational analyses of mass communications texts

Full Details of Teaching and Assessment
2023/4, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Ariadne Xenou
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 13
Face To Face Tutorial 13
Independent Learning Guided independent study 174
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Learning Log 20 LOs 4-5 12 , WORDS= 1000
Essay 30 LOs 1-2 7 , WORDS= 1000
Essay 50 LOs 1-5 14/15 , WORDS= 1000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
JAC07120 Media Theory and Analysis