Core Module Information
Module title: Introduction to Professional Communication

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC07122
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Generic - School of Arts and Creative Industries

There are no pre-requisites for this module to be added

Description of module content:

If you are interested in professional communication you will be introduced to disciplines including Advertising, Public Relations, Branding & Brand Communications, Employee & Organisational Communication. You will will be introduced to the basic functions and purpose of these disciplines and how they often work together strategically. You will be introduced to campaigns and encouraged to review these and consider their effectiveness. Historical and contemporary communication and discipline related theories and concepts will be introduced and the relationship and application of these to practice will be discussed.

Learning Outcomes for module:

LO1: Identify the professional communication disciplines/industries such as Advertising, Public Relations, Branding & Brand Communications, Employee & Organisational Communication
LO2: Understand the basic functions of the professional communication disciplines/industries
LO3: Understand the relationship between the professional communication disciplines/industries
LO4: Identify a number of key historical & contemporary communication theories and concepts
LO5: Demonstrate an understanding of the relationship between theory and professional practice

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Gary Lunt
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 24
Independent Learning Groupwork (Independent Study) 36
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 1&2 8 HOURS= 00.20
Oral Presentation 60 1-5 14/15 HOURS= 00.30
Project - Written 10 1-5 14/15 HOURS= 00.00, WORDS= 3000
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader