Core Module Information
Module title: Communication and Digital Content Creation

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC07123
Module leader: Carolyn Scott
School School of Arts and Creative Industries
Subject area group: Media and Humanities

There are no pre-requisites for this module to be added

Description of module content:

In this module you will explore the variety of communication channels, platforms and methods used in mass communications through analysis as well as practical production work. You will explore the skills behind producing digital communication content as well as the underpinning theories. Study topics include: Communication theories; digital communication theories; identifying and understanding your audience; creating and maintaining an online presence; blogging and podcasting; using photography as a communication tool; writing for the web; building your own personal brand; Journalistic and storytelling skills including interview techniques, culture convergence, and fact checking.This broad set of skills and knowledge will provide a foundation on which to build your developing media communication style and brand, preparing you for a career in a flexible and dynamic marketplace of communication.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Analyse a variety of digital communication methods.

LO2: Identify key target audiences and explore the relationship between communicators and their target audiences.

LO3: Demonstrate awareness of a variety of communication techniques and practices used in the fields of marketing, media and communication.

LO4: Outline a personal brand by creating content that will appeal to a targeted audience.

LO5: Present and manipulate content using a variety of tools.

Full Details of Teaching and Assessment
2023/4, Trimester 2, In Person, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Carolyn Scott
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 24
Online Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 80 1~2~3~4~5 Exam Period , WORDS= 1100
Oral Presentation 20 1~2~3~4~5 Exam Period HOURS= 0.05
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Communication and Digital Content Creation (JAC07123)