Modules

Core Module Information
Module title: Communication and Digital Content Creation
SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: JAC07123
Module leader: Carolyn Scott
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

In this module you will explore the variety of communication channels, platforms and methods used in mass communications through analysis as well as practical production work. You will explore the skills behind producing digital communication content as well as the underpinning theories. Study topics include: Communication theories; digital communication theories; identifying and understanding your audience; creating and maintaining an online presence; blogging and podcasting; using photography as a communication tool; writing for the web; building your own personal brand; Journalistic and storytelling skills including interview techniques, culture convergence, and fact checking.This broad set of skills and knowledge will provide a foundation on which to build your developing media communication style and brand, preparing you for a career in a flexible and dynamic marketplace of communication.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Analyse a variety of digital communication methods.

LO2: Identify key target audiences and explore the relationship between communicators and their target audiences.

LO3: Demonstrate awareness of a variety of communication techniques and practices used in the fields of marketing, media and communication.

LO4: Outline a personal brand by creating content that will appeal to a targeted audience.

LO5: Present and manipulate content using a variety of tools.
Full Details of Teaching and Assessment
2024/5, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Carolyn Scott
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 10 Lectures introduce you to key concepts and theories around digital communication. You will also explore the role of audiences and personal branding.
Face To Face Tutorial 20 Tutorials and workshops enable you to practice and develop practical skills in delivering digital communications. You will be introduced to a variety of digital platforms and software and encouraged to explore which of these is best suited to the content you are producing and your own skillset.
Online Guided independent study 170 Guided independent study will allow you to individually research key topics and work on your practical skills in your own time.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Portfolio 80 1~2~3~4~5 Week 12 , WORDS= See description You will pitch a topic to research and produce a mixed-media blog. Your blog will include the following posts on your chosen research topic:1. Podcast interview (3 minutes) 2. Video (2 minutes) 3. 750 words Journalistic copy 4. Photo story (6-9 photos)
Oral Presentation 20 1~2~3~4~5 Exam Period HOURS= 5 minutes You will undertake a 5-minute presentationin class which reflects on the development of your research topic and associated outputs. This will be followed by questions.
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Communication and Digital Content Creation (JAC07123)
 

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