There are no pre-requisites for this module to be added

In this module you will examine the theoretical principles of negotiation and persuasion and apply this knowledge to the practical task of reasoning and negotiating persuasively. You will learn how to conceive long-term objectives and behavioural changes and use both inter-personal and mass communication skills to persuade others of the value, validity, and desirability of your case. Negotiation formats you will study in this module include one-to-one, small group, large public events, reports (both restricted circulation and public), and mass communications campaigns. You will also learn to evaluate not only your reasoning, performance, and interpersonal skills, but also those of others. To obtain this knowledge and these skills the module supplements lectures and required readings with practical activities, requiring you to evaluate debates and extant campaigns, role-play negotiations, and participate in developing persuasive copy.

Upon completion of this module you will be able to

LO1: Develop insight into negotiation and persuasion processes in interpersonal negotiation and also in mass communications campaigns.

LO2: Discuss how to form reasonable objectives and achievable outcomes in a negotiation.

LO3: Develop insight into persuasive reasoning in interpersonal negotiation and also in mass communications campaigns.

LO4: Express arguments to support their negotiating position clearly and concisely.

LO5: Perform effectively in interpersonal negotiations.

LO6: Review the effectiveness of interpersonal negotiations and reflect on one’s own performance in such negotiations.