Core Module Information
Module title: Introduction to Branding

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC08119
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Generic - School of Arts and Creative Industries

There are no pre-requisites for this module to be added

Description of module content:

The module will focus on Branding, Brand Management and Brand Communication; you will be introduced to these brand functions and their role and contribution to building and communicating the Brand. You will be introduced to the history and development of Brands and how contemporary Brands attempt to distinguish themselves within their markets. You will develop your understanding of how Brands build relationships with consumers and communicate brand values & attributes via brand aesthetics (e.g. Logo's, advertising & digital communication) and communication campaigns such as Advertising & Public Relations. You will work on communication for brand campaigns including creative brand development.

Learning Outcomes for module:

LO1: Demonstrate knowledge of the development of Branding and Brand Management
LO2: Demonstrate an appreciation for the role and impact of Branding and Brand Communication on the relationship between Brand Identity & Image
LO3: Demonstrate an understanding for the role and impact of Branding and Brand Communication on consumer brand perception in relation to purchasing decisions
LO:4 Demonstrate an appreciation for pro-active team working and structured presentation skills

Full Details of Teaching and Assessment
2023/4, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Gary Lunt
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 24
Independent Learning Groupwork (Independent Study) 40
Independent Learning Guided independent study 124
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 1-4 8 HOURS= 00.20
Oral Presentation 60 1-4 14/15 HOURS= 00.30
Project - Written 10 1-4 14/15 HOURS= 00.00, WORDS= 3000
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader