Core Module Information
Module title: Digital Media Content Creation

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC08121
Module leader: Carolyn Scott
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

In this module you will explore a variety of communication channels, platforms and
methods used in mass communications through analyses as well as practical work. You will explore the skills behind producing digital communication content as well as the underpinning theories. Study topics include: Communication theories; digital communication theories; identifying and understanding your audience; creating and maintaining an online presence; blogging and podcasting; using photography as a communication tool; writing for the web; building your own personal brand; Journalistic and storytelling skills including interview techniques, culture convergence, and fact checking.

Learning Outcomes for module:

LO1: Develop insight into a variety of digital media and communication methods
LO2: Explore key target audiences and the relationship between communicators and their target audiences
LO3: Review the processes by which a variety of media content is produced, distributed and consumed.
LO4: Outline a personal brand by creating content that will appeal to a targeted audience.
LO5: Manipulate content using a variety of tools

Full Details of Teaching and Assessment
2022/3, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Carolyn Scott
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Twelve one hour lectures will introduce you to a range of digital communication disciplines and related practice and theory (LO 1-5). This will be supported by lecture notes and additional material (case studies, links & examples) available in the VLE. Twelve two hour tutorials will be task orientated where you, with other students and the tutor, will be discussing and applying ideas, debates and theories to specific issues and challenges. You will be an active participant, working both individually and as part of a group, to discover and develop your communication, journalistic and interpersonal skills. By engaging in these group sessions and debates on appropriate industry topics, you will find your own voice and develop your own personal narrative. In tutorials you will apply ideas and theories to contemporary examples of digital communication content (LO 1&2) and discuss these within smaller groups. You will also learn how to use accessible technology, such as mobile phones, to develop digital content.

Formative Assessment:
You will present drafts of your blog posts at different points during the module for formative feedback from staff and your peers (LOs 1 - 5). Formative feedback will be provided on assessment development & progress.

Summative Assessment:
There are two summative assessments (LOs 1 - 5). You will pitch a topic to research and produce a mixed media blog. The final submission of the blog (80%) will be in week 13. Your blog should include the following posts on your chosen research topic:
1. Podcast interview (minimum 4 minutes) 2. Video (min 3 minutes) 3. 750 words Journalistic copy 4. Photo story (6-9 photos) 5. Reflective blog entry (600 words reflecting on the work and putting the pieces into a relevant context, based upon peer and tutor feedback supplied in class). You will also undertake a 10 minute presentation in class (20%) which reflects on the development of your research topic and associated outputs. This will be followed by questions. This will take place in week 14 to allow you time to reflect on your submitted blog.



Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 80 1- 5 13 HOURS= 00.10, WORDS= 1400
Oral Presentation 20 1-5 14/15 HOURS= 00.10
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2022/3, Trimester 2, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Carolyn Scott
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Twelve one hour lectures will introduce you to a range of digital communication disciplines and related practice and theory (LO 1-5). This will be supported by lecture notes and additional material (case studies, links & examples) available in the VLE. Twelve two hour tutorials will be task orientated where you, with other students and the tutor, will be discussing and applying ideas, debates and theories to specific issues and challenges. You will be an active participant, working both individually and as part of a group, to discover and develop your communication, journalistic and interpersonal skills. By engaging in these group sessions and debates on appropriate industry topics, you will find your own voice and develop your own personal narrative. In tutorials you will apply ideas and theories to contemporary examples of digital communication content (LO 1&2) and discuss these within smaller groups. You will also learn how to use accessible technology, such as mobile phones, to develop digital content.

Formative Assessment:
You will present drafts of your blog posts at different points during the module for formative feedback from staff and your peers (LOs 1 - 5). Formative feedback will be provided on assessment development & progress.

Summative Assessment:
There are two summative assessments (LOs 1 - 5). You will pitch a topic to research and produce a mixed media blog. The final submission of the blog (80%) will be in week 13. Your blog should include the following posts on your chosen research topic:
1. Podcast interview (minimum 4 minutes) 2. Video (min 3 minutes) 3. 750 words Journalistic copy 4. Photo story (6-9 photos) 5. Reflective blog entry (600 words reflecting on the work and putting the pieces into a relevant context, based upon peer and tutor feedback supplied in class). You will also undertake a 10 minute presentation in class (20%) which reflects on the development of your research topic and associated outputs. This will be followed by questions. This will take place in week 14 to allow you time to reflect on your submitted blog.



Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 80 1- 5 13 HOURS= 00.10, WORDS= 1400
Oral Presentation 20 1-5 14/15 HOURS= 00.10
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader