There are no pre-requisites for this module to be added

In this module you will explore a variety of communication channels, platforms andmethods used in mass communications through analyses as well as practical work. You will explore the skills behind producing digital communication content as well as the underpinning theories. Study topics include: Communication theories; digital communication theories; identifying and understanding your audience; creating and maintaining an online presence; blogging and podcasting; using photography as a communication tool; writing for the web; building your own personal brand; Journalistic and storytelling skills including interview techniques, culture convergence, and fact checking.

Upon completion of this module you will be able to

LO1: Develop insight into a variety of digital media and communication methods.

LO2: Explore key target audiences and the relationship between communicators and their target audiences.

LO3: Review the processes by which a variety of media content is produced, distributed and consumed.

LO4: Outline a personal brand by creating content that will appeal to a targeted audience.

LO5: Manipulate content using a variety of tools.