There are no pre-requisites for this module to be added

This module aims to equip you with the skills to explore and comprehend various global media industry sectors. You will investigate these sectors considering political and ideological contexts, policy constraints, and industry demands, as well as audience reception. The module addresses fundamental economic questions and strategic choices facing media organisations.During the course, you will be introduced to the key challenges within the media industries and will examine the significant role media organisations play in shaping contemporary society. Topics covered include the production and distribution of media content, patterns of media consumption, regulation of media organisations, and the rise of multinational media enterprises.Through this module, you will gain a thorough understanding of how media organisations operate within complex environments, making them aware of the intricate balance between economic imperatives and societal influences. This exploration fosters a comprehensive understanding of the dynamic interplay between media industries and their broader political, economic, and cultural contexts, preparing you to critically engage with and contribute to the evolving media landscape.

Upon completion of this module you will be able to

LO1: Describe how the global media industries are structured and explain the characteristics of leading firms.

LO2: Review a range of media marketplaces, placing media products into their global business, economic and political contexts.

LO3: Evaluate processes by which a variety of media content is produced, distributed and consumed.

LO4: Assess various challenges faced by media organisations and appraise how effectively these are addressed.

LO5: Evaluate the social role of media organisations in shaping public perceptions and the implications of this.