Core Module Information
Module title: Global Media Industries

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC08122
Module leader: Pauline Miller Judd
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

The aim of this module is to enable you to explore and understand a range of global media industry sectors such as radio, publishing, advertising, television, film, and online media. You will explore these sectors with regards to political and ideological contexts, policy constraints and industry demands, as well as audience reception. Fundamental economic questions are considered, along with the strategic choices facing media organisations. You will be introduced to the key challenges facing firms within the media industries and will consider the role of media organisations in shaping contemporary society. Topics include: the production and distribution of media content; patterns of media consumption; regulation of media organisations; the emergence of multinational media enterprises; audience reception.

Learning Outcomes for module:

LO1. Describe how the global media industries are structured and explain the characteristics of leading firms.

LO2. Review a range of media marketplaces, placing media products into their global business, economic and political contexts.

LO3. Analyse processes by which a variety of media content is produced, distributed and consumed.

LO4. Assess various challenges faced by media organisations and appraise how effectively these are addressed.

LO5. Evaluate the social role of media organisations in shaping public perceptions and the implications of this.

Full Details of Teaching and Assessment
2022/3, Trimester 2, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Pauline Miller Judd
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
This module uses lectures, screenings and other media, tutorials, groupwork, and independent study to provide you with a variety of independent and group learning opportunities (LOs 1-5). It is supported by the VLE to promote independent study, discussion, and collaboration outside of class hours. In the lectures you will learn key concepts and contexts of the global media industries (LOs 1-5). In tutorials you will discuss these concepts and contexts and work in groups to analyse and assess media industries in different global contexts (LOs 1-5).

Formative Assessment:
There are two main approaches to formative activities and feedback in this module. First, in tutorial groups you will have the opportunity to ask questions about and to discuss your understanding of the global media industries. This discursive environment will provide immediate peer and lecturer feedback on your comprehension, reasoning, and analytical abilities. Second, in week six you have the opportunity to submit a short 300 word written analysis and will receive feedback that will provide you with guidance on how to improve for subsequent assessments.

Summative Assessment:
In this module you will complete two summative assessments. One is an essay of 2,500 words (70%) due in week 13 (LOs 1,2,3,4,5). The other is a Group Research Presentation of 15 minutes, due in week 10 (30%). The group will research a specific sector of the global media industries using examples of key players, challenges and the marketplace from at least 2 different countries (LOs 1,2,4)

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 13
Face To Face Tutorial 39
Independent Learning Groupwork (Independent Study) 50
Independent Learning Guided independent study 98
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 1, 2, 4 10 HOURS= 00.00
Essay 70 1, 2, 3, 4, 5 13 HOURS= 00.00, WORDS= 2500
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader