There are no pre-requisites for this module to be added

The aim of this module is to enable you to explore and understand a range of global media industry sectors such as radio, publishing, advertising, television, film, and online media. You will explore these sectors with regards to political and ideological contexts, policy constraints and industry demands, as well as audience reception. Fundamental economic questions are considered, along with the strategic choices facing media organisations. You will be introduced to the key challenges facing firms within the media industries and will consider the role of media organisations in shaping contemporary society. Topics include: the production and distribution of media content; patterns of media consumption; regulation of media organisations; the emergence of multinational media enterprises; audience reception.

Upon completion of this module you will be able to

LO1: Describe how the global media industries are structured and explain the characteristics of leading firms.

LO2: Review a range of media marketplaces, placing media products into their global business, economic and political contexts.

LO3: Analyse processes by which a variety of media content is produced, distributed and consumed.

LO4: Assess various challenges faced by media organisations and appraise how effectively these are addressed.

LO5: Evaluate the social role of media organisations in shaping public perceptions and the implications of this.