Core Module Information
Module title: Global Media Industries

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC08122
Module leader: Ivana Ebel
School School of Arts and Creative Industries
Subject area group: Media and Humanities

There are no pre-requisites for this module to be added

Description of module content:

The aim of this module is to enable you to explore and understand a range of global media industry sectors such as radio, publishing, advertising, television, film, and online media. You will explore these sectors with regards to political and ideological contexts, policy constraints and industry demands, as well as audience reception. Fundamental economic questions are considered, along with the strategic choices facing media organisations. You will be introduced to the key challenges facing firms within the media industries and will consider the role of media organisations in shaping contemporary society. Topics include: the production and distribution of media content; patterns of media consumption; regulation of media organisations; the emergence of multinational media enterprises; audience reception.

Learning Outcomes for module:

LO1. Describe how the global media industries are structured and explain the characteristics of leading firms.

LO2. Review a range of media marketplaces, placing media products into their global business, economic and political contexts.

LO3. Analyse processes by which a variety of media content is produced, distributed and consumed.

LO4. Assess various challenges faced by media organisations and appraise how effectively these are addressed.

LO5. Evaluate the social role of media organisations in shaping public perceptions and the implications of this.

Full Details of Teaching and Assessment
2023/4, Trimester 2, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: Ivana Ebel
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 13
Face To Face Tutorial 39
Independent Learning Groupwork (Independent Study) 50
Independent Learning Guided independent study 98
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 1, 2, 4 10 HOURS= 00.00
Essay 70 1, 2, 3, 4, 5 13 HOURS= 00.00, WORDS= 2500
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
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