Core Module Information
Module title: Culture, Diversity & Marginalised Voices

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC08123
Module leader: Ivana Ebel
School School of Arts and Creative Industries
Subject area group: Media and Humanities

There are no pre-requisites for this module to be added

Description of module content:

All media representations are ideologic and this module offers an exploration of the impact of media on social, political, and cultural issues, with a focus on how media representation shapes our understanding of culture, diversity, and marginalised voices.

Throughout the module, you will develop a critical lens through which you will be able to analyse media representation – including underrepresentation and misrepresentation - and its impact on society, examining key themes such as gender, race, religion, class, and their intersectionality.

You will begin by exploring the historical roots and the role of media in shaping culture and how media representation can impact diverse communities. You will examine the relationship between media representation and marginalised voices. You will also delve into case studies that highlight the impact of media on marginalised communities.

The module will also provide a comprehensive understanding and examination of race, class, gender, body image, migration, and otherness in relation to media. It will also investigate how the colonisation perspective impacts media representation.

Finally, you will explore the importance of counter-hegemonic narratives and the ways in which media representation can be challenged to promote diversity and inclusion. You will explore and understand the role of media in promoting social change and examine how diverse representation in media can help promote cultural understanding and appreciation. You will be guided in presenting your acquired knowledge through scientific communication, which can have different formats. You will receive guidance from your tutor to shape the communication and choose its format.

By the end of the course, you will actively work to give voice to these communities, challenging dominant media narratives and promoting diverse representation through your own work, helping to create a more inclusive and representative media landscape.

Learning Outcomes for module:

1 Develop insights into media representation and its impact on culture, diversity, and marginalised voices.
2 Demonstrate the ability to differentiate between media coverage of diverse communities, recognising the importance of diverse representation in media and its impact on public perception.
3 Explore the role of media and colonisation in shaping cultural identity and its impact on marginalised communities.
4 Explore counter-hegemonic narratives and observe how media representation can be challenged to create a more inclusive media landscape.
5 Identify the role of journalism in promoting cultural understanding and appreciation, recognising the responsibility of journalists to provide diverse representation and challenge dominant media narratives.
6 Produce media content that is inclusive and representative of diverse communities and promote inclusion.

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: Ivana Ebel
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 24
Independent Learning Groupwork (Independent Study) 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1,2,3 8 , WORDS= 2000
Project - Practical 50 4,5,6 12 , WORDS= 1500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader