2025/6, Trimester 1, IN PERSON,
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| Occurrence: | 001 |
| Primary mode of delivery: | IN PERSON |
| Location of delivery: | MERCHISTON |
| Partner: | |
| Member of staff responsible for delivering module: | Carolyn Scott |
| Module Organiser: | |
| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) | NESH Description |
| Face To Face | Lecture | 12 | Weekly lectures will introduce you to the guiding theories and concepts that underpin multimedia content production, including convergence culture, audience/user needs, and evolving newsroom practices. These sessions will give you a strong conceptual grounding to support your practical work in workshops. Lectures will include visual examples and opportunities for interactive discussion. |
| Independent Learning | Practical classes and workshops | 24 | Weekly workshops will give you the opportunity to apply the ideas introduced in lectures and build your practical skills in multimedia content production. You will work with industry-standard tools to adapt and produce content for print, online, and social media platforms. Sessions will include tutor demonstration, hands-on production tasks, and opportunities for peer and tutor feedback on your formative work, encouraging a collaborative and iterative approach to learning. |
| Online | Guided independent study | 164 | You are expected to engage with essential reading/viewing and resources provided on Moodle, including examples of multimedia journalism, short videos, and case studies. These materials will support your understanding of theoretical frameworks and enhance your ability to make informed production decisions. You will also be expected to use independent study time to develop and refine your multimedia content and prepare for formative and summative assessments. |
| Total Study Hours | 200 | |
| Expected Total Study Hours for Module | 200 | |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words | Description |
| Oral Presentation | 30 | 3~4 | Week 7 | HOURS= 8 minutes | In small groups, you will develop a research question exploring how journalistic content and production methods are evolving to meet changing audience behaviours and expectations. You will select and apply an appropriate research method (e.g. content analysis or survey) to gather and analyse data. Your group will present your findings in an in-class presentation, using visual materials to communicate your insights effectively. This assessment is designed to develop your understanding of convergence culture, audience needs, and their implications for multimedia journalism and content production. It also helps build collaborative working, research and communication skills. |
| Portfolio | 70 | 1~2~3~4 | Week 13 | , WORDS= c. 2000 words | Throughout the module, you will complete a series of formative production tasks across different platforms (print, web, social media – both video and static formats). In your summative portfolio, you will select and refine examples of this work alongside your original formative submission, demonstrating your ability to adapt and produce platform-appropriate multimedia journalism using industry-standard tools. You will include an example of an online news story, a social video, social signposting and a print layout. Your portfolio will be accompanied by a short reflective commentary (approx. 750 words) that critically evaluates your learning, production decisions, and development throughout the module. The commentary should reference feedback received and reflect on the process of peer critique in formative tasks. |
| Component 1 subtotal: | 30 | | |
| Component 2 subtotal: | 70 | | | | |
| Module subtotal: | 100 | | | | |