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The module will examine the changing nature of the magazine industry in the UK and the growing importance of digital publications. It is a practical industry-focused module which requires you to think like magazine editors and journalists by critically examining the range of magazines available on both news stands and online. The module will explore the various approaches and styles that digital magazines adopt in order to appeal to a particular target readership. You will then apply these critical skills to conceiving your own publication and then draw upon a range of editorial and design skills to produce your own digital magazine.

L01: Demonstrate critical understanding of the contemporary magazine marketplace
LO2: Develop critical understanding of the group dynamics and processes of digital magazine production
LO3: Engage in effective teamwork in order to produce an online publication to tight deadlines
LO4: Apply writing and design skills acquired in previous modules
LO5: Develop methods of digital advertising and online audience engagement.