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This module provides you with a comprehensive introduction to both practice and theory of advertising, or in other words, creating and understanding advertising. Practice will cover themes such as planning adverts, brands, creative briefs, and media plans. In the theory sessions you will explore how various theories from different fields can be used to open insights to advertising and its place in society. You will develop an advertising campaign working in small groups. Working on your own, you will conduct an analysis of advertising and present this in essay form.

Upon completion of this module you will be able to:
LO1: Demonstrate an understanding of the scope and defining features of advertising, and an integrated knowledge of its main areas and boundaries.
LO2: Apply professional skills, techniques, practices to creating advertising.
LO3: Draw on a range of sources in making judgements, including understanding the possibilities of different media forms and how to utilise them in advertising.
LO4: Present information routinely in advanced and specialised form, for example as pitches, in support of established practices in advertising.
LO5: Exercise autonomy and initiative at a professional level in creating advertising in small groups, showing an awareness of the roles and responsibilities of yourself and others.
LO6: Demonstrate critical understanding of a range of principles, principal theories, concepts and terminology applicable to analysing advertising.