Module title: Communication Management 2

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC09115
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

N/A

2019/0, Trimester 1, FACE-TO-FACE,
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Gary Lunt
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs:

The lecture programme will address and discuss issues related to working in groups/teams and focus on interpersonal communication, management and leadership skills. A blended approach will focus on a balance between the theory and practice related to working in, and managing groups/teams within an organisational context. Lectures will also address issues such as peer learning and assessment, roles and responsibilities within the module and relative to the role of Account Managers/Communication Managers within the modules professional context (LO3, LO4, LO5, & LO6). The workshops will involve formative group work and will be task/project based and will involve the individual and group/team working towards negotiated goals, objectives and outcomes and the creative solutions for the project brief (LO1, LO2 & LO3).

The module content and focus encourages collaborative engagement, through group and team work within professional communication situations/contexts and in addressing professional problems. The module and programme philosophy is to enable you as a student to develop your knowledge and transferable skills in view of becoming a professional communication graduate, the module is therefore predicated on developing your employability skills relative to the requirements of the communication industries. Students are also engaged in individual work and assessment allowing for increased autonomous learning. In all assessments, the student is expected to engage in and apply secondary research & theory in critical analysis and reflection.

It is intended to engage external professional practitioners in providing guest lectures/workshops in order to anchor the learning and personal development with contemporary practical experience. This is intended to underpin the learning and knowledge transfer and reflect/support the lecture and workshop programme relative to the employability paradigm.



Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Other Work based learning 36
Face To Face Seminar 24
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 40 2,3,6 8 HOURS= 0, WORDS= 2500
Report 20 1-6 10 HOURS= 0, WORDS= 5000
Oral Assessment 40 1-6 14/15 HOURS= 0, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100
2019/0, Trimester 1, FACE-TO-FACE,
Occurrence: 003
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Gary Lunt
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:

The lecture programme will address and discuss issues related to working in groups/teams and focus on interpersonal communication, management and leadership skills. A blended approach will focus on a balance between the theory and practice related to working in, and managing groups/teams within an organisational context. Lectures will also address issues such as peer learning and assessment, roles and responsibilities within the module and relative to the role of Account Managers/Communication Managers within the modules professional context (LO3, LO4, LO5, & LO6). The workshops will involve formative group work and will be task/project based and will involve the individual and group/team working towards negotiated goals, objectives and outcomes and the creative solutions for the project brief (LO1, LO2 & LO3).

The module content and focus encourages collaborative engagement, through group and team work within professional communication situations/contexts and in addressing professional problems. The module and programme philosophy is to enable you as a student to develop your knowledge and transferable skills in view of becoming a professional communication graduate, the module is therefore predicated on developing your employability skills relative to the requirements of the communication industries. Students are also engaged in individual work and assessment allowing for increased autonomous learning. In all assessments, the student is expected to engage in and apply secondary research & theory in critical analysis and reflection.

It is intended to engage external professional practitioners in providing guest lectures/workshops in order to anchor the learning and personal development with contemporary practical experience. This is intended to underpin the learning and knowledge transfer and reflect/support the lecture and workshop programme relative to the employability paradigm.



Formative Assessment:
TO BE ADDED

Summative Assessment:
TO BE ADDED

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Other Work based learning 36
Face To Face Seminar 24
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 40 2,3,6 8 HOURS= 0, WORDS= 2500
Report 20 1-6 10 HOURS= 0, WORDS= 5000
Oral Assessment 40 1-6 14/15 HOURS= 0, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Description of module content:

Whilst working on a defined project you will:
Demonstrate increased understanding and critical reflection/execution of the management & supervision of small project teams (this will include supervision of junior members of staff and working in partnership with your line management); demonstrate an increased understanding and development of the requisite skills involved in managing projects (this will include management and strategic planning and execution on the project aims & objectives); you will develop your ability to instigate, monitor & manage communication processes (e.g. organising/chairing meetings, developing admin procedures, managing the project schedule). You will develop your knowledge and transferable skills related to persuasion and negotiation (how to work with internal and external stakeholders and negotiate appropriate solutions when faced with issues and/or problems); you will develop your understanding and application of management theory and leadership styles; you will develop your understanding and ability to create, develop & maintain a positive organisational/team culture.

Whilst working on a defined project you will:

Demonstrate increased understanding and critical reflection/execution of the management & supervision of small project teams; demonstrate an increased understanding and development of the requisite skills involved in managing projects (this will include management and strategic planning and execution on the project aims & objectives); you will develop your ability to instigate, monitor & manage communication processes (e.g. organising/chairing meetings, developing admin procedures, managing the project schedule). You will develop your knowledge and transferable skills related to persuasion and negotiation (how to work with internal and external stakeholders and negotiate appropriate solutions and influence attitudes when faced with issues and/or problems); you will develop your understanding and application of management theory and leadership skills/styles; you will develop your understanding and ability to create, develop & maintain a positive organisational/team culture.

In terms of the practical learning within this module, you may for example work on: media relations (this could be researching for and writing press releases); marketing and promotion (this could for example be working on increasing awareness of a local or national charity designing posters, flyers, or managing events). You may be asked to work on advertising (perhaps designing creative solutions for small businesses); internal communication strategies (this may consist of internal research within an organisation and proposing a new strategy for communicating with staff, or perhaps working on redesigning internal newsletters, magazines etc). Or it could be that you are working on corporate communication issues (such as designing a logo and brand identity, working on external communication methods such as magazines). Your individual and group contribution to these types of practical work will be relative to your role and its function within your team with your responsibility being to contribute as a proactive and effectively engaged member. This will include the development of your knowledge/theory and practical skills related to managing small groups/teams in partnership with the rest of your project/management team.

Learning Outcomes for module:

On completion of the module you will be able to:
LO1: Demonstrate individual and team approaches to developing creative communication solutions for defined project objectives.
LO2: Demonstrate your understanding and ability to implement transferable management skills (which will include management and leadership styles and relevant theory). This will include your ability to critically reflect on management processes and procedures and the strengths & weaknesses of the individual & group application of these within the module/project.
LO3: You will be able to critically reflect on personal and group development relative to working in teams and related management issues.
LO4: Demonstrate your understanding of the relevant theory and practical application of persuasion/negotiation skills and how to influence attitudes.
LO5: Demonstrate your understanding of internal & external stakeholder contexts/issues (e.g. how these pressures impact on your approach to creative communication solutions relative to the project brief).
LO6: You will be able to demonstrate your understanding of appropriate/relative theoretical concepts related to the management of groups/teams and projects.

Indicative References and Reading List - URL:

Recommended - STEWART CLEGG, MARTIN KORNBERGER & TYRONE PITSIS MANAGING AND ORGANIZATIONS: AN INTRODUCTION TO THEORY & PRACTICE: SAGE, 4th ed.
Recommended - MICHAEL A. HITT, ADRIENNE COLELLA, C. CHET MILLER ORGANIZATIONAL BEHAVIOUR: WILEY, 4th ed.
Recommended - CLAIRE CAPON UNDERSTANDING ORGANISATIONAL CONTEXT: PEARSON, 2nd ed.
Recommended - PETER G. NORHTOUSE INTRODUCTION TO LEADERSHIP: CONCEPTS & PRACTICE: SAGE, 3rd ed.
Recommended - PETER G. NORHTOUSE LEADERSHIP THEORY & PRACTICE: SAGE, 7th ed.
Recommended - CLAIRE CAPON UNDERSTANDING STRATEGIC MANAGEMENT: PEARSON, 1st ed.
Recommended - RAY FRENCH, CHARLOTTE RAYNER, GARY REES, SALLY RUMBLES ORGANIZATIONAL BEHAVIOUR: WILEY, 3rd ed.
Recommended - PHILLIP CLAMPITT COMMUNICATING FOR MANAGERIAL EFFECTIVENESS: SAGE, 5th ed.
Click here to view the LibrarySearch.