Modules

Core Module Information
Module title: Communication Management 2
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: JAC09115
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

Communication management focuses on both individual and organisational strategic approaches to communication. You will explore management and behavioural theory to understand how teams work. Additionally, you will learn different leadership styles and how they impact effective team working. In doing this, you will investigate your own personality and behavioural profiles as well as your approach to leading and working in teams. You will explore project management approaches and how to plan, monitor & manage communication projects strategically. You will also learn how to work with internal and external stakeholders and negotiate appropriate solutions when faced with issues and/or problems.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Evaluate individual and team approaches to developing creative communication solutions for defined project objectives.

LO2: Critically reflect on leadership and your ability to implement transferable leadership skills on communication projects.

LO3: Critically reflect on personal and group development relative to working in teams and related management issues.

LO4: Evaluate relevant theory and practical application of persuasion/negotiation skills and how to influence attitudes.

LO5: Demonstrate your understanding of internal & external stakeholder contexts/issues.

LO6: Analyse appropriate/relative theoretical concepts related to the management of groups/teams and projects.
Full Details of Teaching and Assessment
2024/5, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 003
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Gary Lunt
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 10 Lectures engage you with the key theories and frameworks explored in the module.
Face To Face Seminar 20 Seminars offer the opportunity to explore the key theories and frameworks in more depth, through class discussion and class exercises where you can test different team working approaches.
Online Guided independent study 170 Through your own independent study you will research theories and frameworks further and apply them to your own communication management practice. You will reflect on your practice in different modules and situations.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Portfolio 100 1~2~3~4~5~6 Exam Period , WORDS= 4000 words Your portfolio will contain a number of pieces of work. You will produce a 2000 word reflective essay on your own approaches to working in teams, leadership and managing projects. Additionally, you will write a 1000 word report on a leadership or behavioral theory. Lastly you will provide evidence of your own approaches to project managing communication projects (equiv. 1000 words). This will be negotiated with the module leader dependent on the projects you have worked on.
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
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