Core Module Information
Module title: Communication Management 2

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC09115
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

Communication management focuses on both individual and organisational strategic approaches to communication. You will explore management and behavioural theory to understand how teams work. Additionally, you will learn different leadership styles and how they impact effective team working. In doing this, you will investigate your own personality and behavioural profiles as well as your approach to leading and working in teams. You will explore project management approaches and how to plan, monitor & manage communication projects strategically. You will also learn how to work with internal and external stakeholders and negotiate appropriate solutions when faced with issues and/or problems.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Evaluate individual and team approaches to developing creative communication solutions for defined project objectives.

LO2: Critically reflect on leadership and your ability to implement transferable leadership skills on communication projects.

LO3: Critically reflect on personal and group development relative to working in teams and related management issues.

LO4: Evaluate relevant theory and practical application of persuasion/negotiation skills and how to influence attitudes.

LO5: Demonstrate your understanding of internal & external stakeholder contexts/issues.

LO6: Analyse appropriate/relative theoretical concepts related to the management of groups/teams and projects.

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 003
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Gary Lunt
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Other Work based learning 36
Face To Face Seminar 24
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 40 2,3,6 8 HOURS= 0, WORDS= 2500
Report 20 1-6 10 HOURS= 0, WORDS= 5000
Oral Assessment 40 1-6 14/15 HOURS= 0, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader