Module title: Digital Platforms

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC09120
Module leader: Allan Boughey
School School of Arts and Creative Industries
Subject area group: Media and Screen
Prerequisites

N/A

2018/9, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Allan Boughey
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to Los
The module will explore different information gathering activities (LOs 1 and 2), consider modes of multimedia content creation using core journalistic skills (LOs 1 and 3) as well as digital methodologies (LO4) and encourage active reflection (LO5). You will also be required to submit a proposal (LO6).
Embedding of employability/PDP/scholarship skills
The assessments call for a sustained (module long) in-depth study that will prove a valuable employability resource.
Assessment (summative)
1 – Business Case Report: a business-style report of 1,500 words that outlines the key elements of your proposed website, detailing the subject area, the relevant marketplace and intended audience, the methodology for content creation, potential costings, the overall aims and objectives and other relevant particulars. The report should demonstrate LOs 1-5.
2 – Project: Design, create and generate the content for an individual website of at least 5 categories / pages including a homepage and a blog (comment) page. As a whole, the site should contain a minimum of 2,500 words including multimedia items, and create two linked social media pages The project as a whole will require students to demonstrate LOs 1-5.
Research/ teaching linkages
Research and teaching linkages are promoted through the Module Leader’s continuing research and journalistic experience.
Supporting equality and diversity
This module aims to provide information and support related to intercultural initiatives and activities in the spirit of widening access, and actively seeks to identify issues of an intercultural nature.
Internationalisation
Internationalisation in the module is achieved through encouraging students to engage in comparative studies and, where appropriate, to conduct research based on practices in their home countries.

Formative Assessment:
This is a project-based module. There are no formal formative assessments as a result, though students will received detailed feedback and support throughout the creation of both assessments.

Summative Assessment:
1 – Business Case Report: a business-style report of 1,500 words that outlines the key elements of your proposed website, detailing the subject area, the relevant marketplace and intended audience, the methodology for content creation, potential costings, the overall aims and objectives and other relevant particulars. The report should demonstrate LOs 1-5.
2 – Project: Design, create and generate the content for an individual website of at least 5 categories / pages including a homepage and a blog (comment) page. As a whole, the site should contain a minimum of 2,500 words including multimedia items, and create two linked social media pages The project as a whole will require students to demonstrate LOs 1-5.


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Supervised time in studio/workshop 24
Face To Face Project Supervision 6
Online Tutorial 36
Independent Learning Guided independent study 122
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 30 1,2,3,4,5,6 7 HOURS= 0, WORDS= 1500
Project - Written 70 1,2,3,4,5 14/15 HOURS= 0, WORDS= 2500
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Description of module content:

This module seeks to introduce you to a range of digital media platforms, including web-based and mobile applications, utilising a highly practical and hands-on approach. Content will be focused on three key areas: 1) it will ask you to consider the structures and compositions of digital audiences; 2) you will create a range of digital content (from writing for news-driven websites to mobile journalism, from podcasting to micro-blogging, from multi-media sharing to social networking, from aggregated content generation to stimulating user interaction); and 3), you will gain a basic introduction to the technical aspects of delivering information online and to mobile audiences (in particular, it will introduce you to Web 2.0, 3.0, and 4.0 applications and Content Management Systems, as well as HTML and CSS coding). In so doing, the module's content will help you learn the theories that underpin digital news and information delivery while also arming you with the practical skills to create your own digital journalism.

Learning Outcomes for module:

LO1: Understand the basics of news journalistic content creation for print
LO2: Generate story ideas and pinpoint angles that show awareness of news values
LO3: Demonstrate interview skills applicable to face-to-face, electronic, online and phone interviews
LO4: Write balanced, accurate and clean news copy for different platforms to deadline
LO5: Demonstrate an understanding of how news functions for online audience

Indicative References and Reading List - URL:
JAC09120 Digital platforms