Core Module Information
Module title: Digital Platforms

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC09120
Module leader: Allan Boughey
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

Requisites: Pre-requisite: In order to create multimedia content, students will need to have prior experience of creating journalism in text, audio, and video-based formats.

Description of module content:

This module seeks to introduce you to a range of digital media platforms, including web-based and mobile applications, utilising a highly practical and hands-on approach. Content will be focused on three key areas: 1) it will ask you to consider the structures and compositions of digital audiences; 2) you will create a range of digital content (from writing for news-driven websites to mobile journalism, from podcasting to micro-blogging, from multi-media sharing to social networking, from aggregated content generation to stimulating user interaction); and 3), you will gain a basic introduction to the technical aspects of delivering information online and to mobile audiences (in particular, it will introduce you to Web 2.0, 3.0, and 4.0 applications and Content Management Systems, as well as HTML and CSS coding). In so doing, the module's content will help you learn the theories that underpin digital news and information delivery while also arming you with the practical skills to create your own digital journalism.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Show a critical awareness of how journalism is created for digital publication.

LO2: Generate story ideas and pinpoint angles that show a critical awareness of news values.

LO3: Demonstrate interview skills applicable to face-to-face, electronic, online and phone interviews.

LO4: Create balanced, accurate and clean journalistic content for different digital platforms to deadline.

LO5: Demonstrate a critical understanding of how news and information journalists connect and interact with online audiences.

Full Details of Teaching and Assessment
2024/5, Trimester 1, IN PERSON,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: IN PERSON
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Allan Boughey
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 Lectures will focus on the theory that underpins the practice. Lectures will offer key detail about that week's theme, which range from web design, utilising social media, creating content, ethical considerations, new technology and so on.
Face To Face Supervised time in studio/workshop 24 This aspect of the module will focus on key technical guidance and practical assistance.
Face To Face Project Supervision 6 Individual and group tutorials will be utilised to discuss individual projects, from subject area ideas through to appropriate content creation, audience interaction, design, and so on.
Independent Learning Tutorial 36 Tutorials will explore the themes and issues discussed in the weekly lectures, often drawing on realtime examples. There will also be consideration of a wide range of related aspects, from ethical considerations, to web theory, to digital content creation, and so on. The focus is on the journey from theory to practice.
Online Guided independent study 122 Students will be required to undertake considerable independent work to complete the assessments. This independent study will be guided by the lecturer, usually in line with the key aspects being considered that week, though students are able to work through the module at their own preferred pace as well.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 25 1~2~3~4~5 Week 7 , WORDS= 1500 words As a pair, or group of 3, write a business-style case report that outlines the key elements of your proposed website, detailing the subject area, the relevant marketplace and intended audience, the methodology for content creation, specific content ideas, potential costings, the overall aims and objectives, an assessment of your own skills, and other relevant particulars. The report should be written as a “pitch” to potential investors and demonstrate. The subject area should be agreed with the module leader by week 6.
Project - Written 60 1~2~3~4~5 Exam Period , WORDS= 2500 words As a pair, or group of three, plan, design, create, and generate the content for a website (using WordPress, Wix, or another negotiated platform and with the subject matter to be agreed with the Module Leader) of at least 5 categories / pages including a homepage and a blog (comment) page. As a whole, the site should contain a minimum of 3,500 words (for pairs), 4,250 words (for groups of three), including numerous video, audio, infographic, and stills photography elements (each of which will have an equivalent word value dependant on sophistication of creation approach, production values, and length). In addition, create at least two linked, audience appropriate social media pages (such as Instagram, X, TikTok, or Facebook) that reference, publicise and enhance the content on the website (each social media page should feature at least 30 posts / segments of content that should be added throughout the course of the project; for teams of three 35 posts / pieces of content will be required). The project as a whole will require students to demonstrate.
Reflective Log 15 1~2~3~4~5 Exam Period , WORDS= 1000 words Each team member will be required to submit an individual reflective log of 1,000 words, outlining their individual contribution to the project: what was done and the rationale behind it. This can be written in the first person and should include references to relevant academic sources together with other wider reading and research. Include a bibliography of all sources. References should be presented in Harvard style.
Component 1 subtotal: 25
Component 2 subtotal: 75
Module subtotal: 100
2024/5, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Allan Boughey
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 Contact Module Leader
Face To Face Supervised time in studio/workshop 24 Contact Module Leader
Face To Face Project Supervision 6 Contact Module Leader
Online Tutorial 36 Contact Module Leader
Independent Learning Guided independent study 122 Contact Module Leader
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 30 1,2,3,4,5,6 7 HOURS= 0, WORDS= 1500 Contact Module Leader
Project - Written 70 1,2,3,4,5 14/15 HOURS= 0, WORDS= 2500 Contact Module Leader
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
JAC09120 Digital platforms