There are no pre-requisites for this module to be added

This module develops your understanding of mass communications research methods, building on knowledge you have developed in prior modules. You will develop your ability to investigate mass communications media as both cultural and social phenomena, within the broader frameworks of content and textual analyses, history, theory, anthropology, archives, and policy, amongst others, identifying and utilising a range of qualitative and quantitative methodologies. You will learn how to frame a question and determine the appropriate methodologies to begin to answer the question. You will also learn appropriate data collection methods and the means to analyse and organise this data, both in hard copy and including relevant software packages. Further, you will develop a deep and practical understanding of regulations and policies that shape research, such as research integrity and ethics, data protection (GDPR), informed consent, and intellectual property law.

LO1: Construct a research question for a mass communications research project
LO2: Determine appropriate research methodologies to address a mass communications research question and draw up a research plan
LO3: Examine the relationships between methodologies, including between qualitative and quantitative methodologies
LO4: Engage in appropriate research practices, including using appropriate technologies
LO5: Demonstrate awareness and cognisance of regulations and policies that shape mass communications research.