Core Module Information
Module title: Mass Communications Research Methods

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC09126
Module leader: Pauline Miller Judd
School School of Arts and Creative Industries
Subject area group: Media and Humanities

There are no pre-requisites for this module to be added

Description of module content:

This module develops your understanding of mass communications research methods, building on knowledge you have developed in prior modules. You will develop your ability to investigate mass communications media as both cultural and social phenomena, within the broader frameworks of content and textual analyses, history, theory, anthropology, archives, and policy, amongst others, identifying and utilising a range of qualitative and quantitative methodologies. You will learn how to frame a question and determine the appropriate methodologies to begin to answer the question. You will also learn appropriate data collection methods and the means to analyse and organise this data, both in hard copy and including relevant software packages. Further, you will develop a deep and practical understanding of regulations and policies that shape research, such as research integrity and ethics, data protection (GDPR), informed consent, and intellectual property law.

Learning Outcomes for module:

LO1: Construct a research question for a mass communications research project
LO2: Determine appropriate research methodologies to address a mass communications research question and draw up a research plan
LO3: Examine the relationships between methodologies, including between qualitative and quantitative methodologies
LO4: Engage in appropriate research practices, including using appropriate technologies
LO5: Demonstrate awareness and cognisance of regulations and policies that shape mass communications research.

Full Details of Teaching and Assessment
2023/4, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Pauline Miller Judd
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 39
Independent Learning Guided independent study 161
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 25 1, 2, 3, 4 11 HOURS= .25
Essay 65 1, 2, 3, 4, 5, 13 , WORDS= 3000
Discussion/Participation 10 3, 5 13
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
JAC09126 Mass Communications Research Methods