2022/3, Trimester 2, FACE-TO-FACE,
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Gary Lunt |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning & Teaching Methods (see Learning outcomes 1-5):A blended approach with regard to public relations theory and practice will develop your analytical skills in Lectures and tutorials, where you will be encouraged to identify options for the management of strategic issues and develop your practical, vocational skills. Team working will be encouraged, particularly in student-led tutorials and in working towards your 2nd assessment project. You will also develop independent learning skills, and will be required to undertake secondary research. Public Relations Management is an exciting and rapidly developing strategic discipline (reflecting learning outcomes 1 & 5). This module will develop your appreciation of the nature and potential of the function and its relationship with other strategic communication functions (aligned to learning outcome 2). PR specialisms will also be covered; this will include ethics, as well as the global context for PR and PR practice (this relates to learning outcomes 3 & 4). Employability (see learning outcomes 1, 2, 4 & 5):Ability to demonstrate practical & strategic skills in the application of key theories and concepts is also essential for graduates in this field. You will be introduced to established key concepts & theories and how these relate to the practice of PR. On this module you will develop expertise and the skills relevant to strategic planning and management of PR practice & campaigns. The ability to present and pitch your PR solutions for a corporate client or a cause is also essential for public relations professionals, and is also addressed in this module.An in-depth understanding of the challenges and opportunities posed for society in general and public relations in particular by the speed of change in information technology is an essential attribute for graduates seeking a career in this dynamic field.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Tutorial | 22 |
Independent Learning | Guided independent study | 166 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Essay | 50 | 1-3 | 8 | HOURS= 0, WORDS= 2500 |
Oral Presentation | 40 | 1,2,3,4,5 | 14/15 | HOURS= 0, WORDS= 0 |
Essay | 10 | 4,5 | 13 | HOURS= 0, WORDS= 1000 |
Component 1 subtotal: | 50 | |
Component 2 subtotal: | 50 | | | |
Module subtotal: | 100 | | | |