Core Module Information
Module title: International & Intercultural Communication

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC10109
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Media and Humanities

There are no pre-requisites for this module to be added

Description of module content:

The student will study: issues of global & national identity; international brands & products and related communication activities; international brand management and reputation management; international/global marketing activity including message/product placement, distribution & promotion; cultural considerations such as Imperialism and the Global-Local Nexus; international & national legislation/regulation and its impact on communication.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO1: Demonstrate an enhanced understanding of the theoretical issues underpinning the academic study of globalisation and international corporate communication.
LO2: Evaluate the policies and practice involved in multi/trans-national business operations and communication.
LO3: Apply relevant communication theories and concepts/perspectives in professional analysis of global communication activity.
LO4: Demonstrate knowledge of international approaches and strategies of ownership; marketing/promotion; formal & informal codes of representation and communication.
LO5: Consider the viability and debate surrounding cultural and economic imperialism.

Full Details of Teaching and Assessment
2023/4, Trimester 1, Blended, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Gary Lunt
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 60 1,2,4 12 HOURS= 0, WORDS= 3000
Oral Assessment 40 1-5 12 HOURS= 0, WORDS= 0
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader