Core Module Information
Module title: Digital Business Environments

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC10116
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Media and Humanities

Module code - JAC09105
Module title - Digital Business Environments

Description of module content:

This module explores the evolving relationship between marketing communication strategies and new media consumers. A key theme will be assessing the impact of interactivity and consumer creativity and the shift from 'mass' media to 'my' media. The module will introduce students to the working practices and disciplines within The New Media landscape. These include web page design, creating advertising within the 'banner' and 'skyscraper' formats, writing for the web with key word recognition embedded in the text, search engine registration, portal development, viral marketing, working to a brief and to a budget, and managing consumer dialogue.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Demonstrate a broad, integrated knowledge and practical understanding of the technical functions and capabilities of digital media products.
LO2: Conceptualise and create www pages, using page design software and related multi-media applications.
LO3: Analyse and evaluate the key issues and strategies involved in development and delivery of interactive marketing.
LO4: Plan and execute online advertising in response to a brief, for use within the 'banner' and 'skyscraper' formats.
LO5: Design an interactive website
LO6: Demonstrate an understanding of the importance of a strong brand and inducing trust in the viewer.
LO7: Present your ideas to the class, demonstrating practical awareness of user requirements and activity.
LO7: Work in teams and take responsibility.

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
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