There are no pre-requisites for this module to be added

On this module you will work in small teams to develop and complete a professional-level communication project and artefact, which is informed by the research and findings you developed in your dissertation. In each team you will pool your research to identify an appropriate project and establish an effective and creative solution that addresses and answers the issues raised by your research. Artefacts could include Brand Management Strategies; Advertising or Public Relations Campaigns; Consumer Engagement Strategies; Digital Strategies; Employee Engagement or Organisational Communication Campaigns.

LO1: Develop a project brief explicitly qualified from previously undertaken research findings
LO2: Make effective use of different methods and results from your team’s completed research
LO3: Collect, analyse and evaluate additional market research specific to the project brief
LO4: Develop SMART aims and objectives which justify a creative approach to the need identified by research findings
LO5: Create a qualified and justified communication artefact which is creative in its approach and effectively addresses and delivers on the project aims and objectives
LO6: Develop a persuasive professional oral pitch and document presentation for the project outcomes.