There are no pre-requisites for this module to be added

On this module you will work in small teams to develop and complete a professional-level communication project and artefact, which is informed by the research and findings you developed in your dissertation. In each team you will pool your research to identify an appropriate project and establish an effective and creative solution that addresses and answers the issues raised by your research. Artefacts could include Brand Management Strategies; Advertising or Public Relations Campaigns; Consumer Engagement Strategies; Digital Strategies; Employee Engagement or Organisational Communication Campaigns.

Upon completion of this module you will be able to

LO1: Develop a project brief explicitly qualified from previously undertaken research findings.

LO2: Make effective use of different methods and results from your team’s completed research.

LO3: Collect, analyse and evaluate additional market research specific to the project brief.

LO4: Develop SMART aims and objectives which justify a creative approach to the need identified by research findings.

LO5: Create a qualified and justified communication artefact which is creative in its approach and effectively addresses and delivers on the project aims and objectives.

LO6: Develop a persuasive professional oral pitch and document presentation for the project outcomes.