There are no pre-requisites for this module to be added

On this module you will develop and complete a professional-level communication project and artefact/content, which is informed by an aspect of the research you developed in your dissertation. You will identify an appropriate project and establish an effective and creative solution that addresses and answers the issues raised by your initial dissertation research. You will then undertake appropriate additional research, including market research, during the module to inform and create practical outcomes. Your final work will include a full communication strategy as well as a final artefact/content. Artefacts could include strategies or content such as Brand Management Strategies; Advertising or Public Relations Campaigns; Consumer Engagement Strategies; Digital Strategies; podcasts or social media content.

Upon completion of this module you will be able to

LO1: Develop a professional level project brief explicitly qualified from previously undertaken research findings.

LO2: Demonstrate comprehensive understanding of your individual or team’s completed research and apply this to the development of your artefact.

LO3: Collect, analyse and evaluate additional market research specific to the project brief.

LO4: Create a communication artefact which is creative in its approach and effectively addresses the project brief.

LO5: Critically evaluate your project and its effectiveness.

LO6: Organise and present information in a logical and coherent manner which is tailored to your audience.