Core Module Information
Module title: Professional Communication Production Project

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC10124
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Media and Humanities

There are no pre-requisites for this module to be added

Description of module content:

On this module you will work in small teams to develop and complete a professional-level communication project and artefact, which is informed by the research and findings you developed in your dissertation. In each team you will pool your research to identify an appropriate project and establish an effective and creative solution that addresses and answers the issues raised by your research. Artefacts could include Brand Management Strategies; Advertising or Public Relations Campaigns; Consumer Engagement Strategies; Digital Strategies; Employee Engagement or Organisational Communication Campaigns.

Learning Outcomes for module:

LO1: Develop a project brief explicitly qualified from previously undertaken research findings
LO2: Make effective use of different methods and results from your team’s completed research
LO3: Collect, analyse and evaluate additional market research specific to the project brief
LO4: Develop SMART aims and objectives which justify a creative approach to the need identified by research findings
LO5: Create a qualified and justified communication artefact which is creative in its approach and effectively addresses and delivers on the project aims and objectives
LO6: Develop a persuasive professional oral pitch and document presentation for the project outcomes.

Full Details of Teaching and Assessment
2022/3, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Gary Lunt
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
This module uses both lectures and workshops. The lectures provide key concepts and discuss working strategies to help you produce in groups professional-level communication projects. They also cover how to develop academic research into a practical project (LO 1). Further, this module relies extensively on workshops to provide an environment that will help you to apply the lessons of the lectures, learn to work collaboratively in teams, and produce drafts of your projects. Projects will be presented and discussed frequently in the workshops to provide you with timely lecturer and peer feedback (LOs 1-6).

Formative Assessment:
This module has extensive formative feedback. Throughout the trimester each group will have numerous opportunities to present their project to the class as it develops. This will allow for immediate peer commentary and lecturer feedback. This feedback will help groups recognise how others perceive their communication project and strategy, and therefore the effectiveness of their communication.

Summative Assessment:
This module has two summative assessments. The first is a Project Progress Pitch to the class. The second is the Final Project Presentation, which consists of a professional oral presentation and accompanying written documentation for the project.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 5
Face To Face Practical classes and workshops 36
Independent Learning Groupwork (Independent Study) 159
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 40 1-6 9 HOURS= .33
Oral Presentation 60 1-6 14/15 HOURS= .33
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Professional Communication Production Project