There are no pre-requisites for this module to be added

On this module you will explore mass communications strategies and their purposes to identify a significant research problem. You will design a research project to investigate this research problem. Developing this strategy, you will draw upon the research knowledge and skills you have learned across your degree studies to identify core issues in your research problem. You will then explore and experiment with research methods and practices to determine a viable, productive, and creative approach to the problem. From this research you will produce a dossier of your research into your project, a research report that explains and critically reflects upon your research processes and findings, and a proposal for a mass communications project. The scope of each project will be agreed by the module leader. Proposals produced by the class will form the basis of the projects undertaken in the Mass Communications Major Project module in trimester 2, and can be for either solo or group projects. The proposals will outline not only the issues that still need to be researched, but also an associated communications strategy. This communications strategy should draw on your tuition in persuasion, advertising, public relations, journalism, television, and/or film, as appropriate.

Upon completion of this module you will be able to

LO1: Critically reflect on mass communications issues and strategies to identify a problem to research.

LO2: Experiment with research methods and practices to determine appropriate means to investigate a research problem in the field of mass communications.

LO3: Test and critically reflect on selected research methods to demonstrate their validity for a research project.

LO4: Propose a research project in mass communications.

LO5: Demonstrate awareness of and compliance with research integrity.