Core Module Information
Module title: Mass Communications Project Research

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC10126
Module leader: C. Paul Sellors
School School of Arts and Creative Industries
Subject area group: Screen and Performance

There are no pre-requisites for this module to be added

Description of module content:

On this module you will explore mass communications strategies and their purposes to identify a significant research problem. You will design a research project to investigate this research problem. Developing this strategy, you will draw upon the research knowledge and skills you have learned across your degree studies to identify core issues in your research problem. You will then explore and experiment with research methods and practices to determine a viable, productive, and creative approach to the problem. From this research you will produce a dossier of your research into your project, a research report that explains and critically reflects upon your research processes and findings, and a proposal for a mass communications project. The scope of each project will be agreed by the module leader. Proposals produced by the class will form the basis of the projects undertaken in the Mass Communications Major Project module in trimester 2, and can be for either solo or group projects. The proposals will outline not only the issues that still need to be researched, but also an associated communications strategy. This communications strategy should draw on your tuition in persuasion, advertising, public relations, journalism, television, and/or film, as appropriate.

Learning Outcomes for module:

LO1: Critically reflect on mass communications issues and strategies to identify a problem to research
LO2: Experiment with research methods and practices to determine appropriate means to investigate a research problem in the field of mass communications
LO3: Test and critically reflect on selected research methods to demonstrate their validity for a research project
LO4: Propose a research project in mass communications
LO5: Demonstrate awareness of and compliance with research integrity.

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: C. Paul Sellors
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 10
Face To Face Practical classes and workshops 14
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 35 1, 2, 3 12 , WORDS= 2000
Report 40 1, 5 12 , WORDS= 2000
Project - Written 25 1, 4, 5 12 , WORDS= 1000
Component 1 subtotal: 75
Component 2 subtotal: 25
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader