Modules

Core Module Information
Module title: Mass Communications Major Project
SCQF level: 10:
SCQF credit value: 40.00
ECTS credit value: 20
Module code: JAC10127
Module leader: Pauline Miller Judd
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

On this module you will have the opportunity to develop, plan and undertake a substantial and coherent communications project that is resolved to high creative and presentational levels. The communications projects developed on this module are supported by the research undertaken on the Mass Communications Project Research module. You will work either separately or in small groups, depending upon the proposal, on one of these projects. A project completion plan will be agreed with your allocated supervisor. If you are in a group project, the group will agree with the supervisor the tasks to be undertaken by each person. These roles can be reviewed and revised, in consultation with the supervisor, as the project develops. Where you work in groups, your identified role will be used to identify and assess your individual contribution.You will produce, to an agreed level of completeness, a mass communications project which disseminates the work as specified. This will include final content as well as a communications strategy. This project will draw on communication practices in persuasion, advertising, public relations, journalism, television, and/or film, as appropriate. The project will enable you to demonstrate the full range of your communication skills. You will undertake appropriate additional research as required to support the development of the communication strategy which underpins your final project. You will manage your own time on the project and demonstrate professional values throughout.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Devise a plan and workflow process to research, design and undertake a professional level communications project.

LO2: Select and make effective use of appropriate research methods and specialised skills to develop the project.

LO3: Demonstrate effective working practice and skills suitable for a professional environment,

LO4: Analyse and critically reflect on the project process and the results within wider professional and theoretical frameworks.
Full Details of Teaching and Assessment
2025/6, Trimester 2, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Pauline Miller Judd
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Seminar 6 Seminars will build on your research from trimester 1 and provide an overview of the module and approaches to your major project.
Face To Face Project Supervision 8 Teaching and learning will be through regular one to one supervisory meetings and, where relevant, group production meetings, when students will meet with their supervisor to discuss progress on their project and to receive feedback as they plan and progress their projects.
Online Guided independent study 386 You will work individually or in groups in pre production and production to develop, plan and undertake a significant communication project. Your work will be completed to a high technical, presentational and conceptual level. You will also reflect on the process and apply critical thinking to contextualise the project on which you work, situating it within theoretical and industry contexts. If working in groups, you must be prepared to evidence your individual contribution to the project.
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Final Year Project 75 1~2~3~4 Exam Period , WORDS= Negotiated. You will develop and deliver a major communication project where you, individually or in a small group, will be responsible for submitting a completed communication project along with the accompanying paperwork. This may include blogs, podcasts, magazines, film or other related outputs. You are expected to demonstrate an in-depth knowledge of your specialist communication discipline, as well as an ability to reflect on and evaluate your work within an advanced critical context. You may work as part of a collaborative team and you are expected to demonstrate professional skills of initiative and self-reliance that aid in the successful realisation of the communication project. The final shape and size of your project will be agreed with your supervisor at the start of the trimester as requirements for different communication outputs will vary. The total volume of your project work will be equivalent to 15000 words. All projects will include agreed practical output(s), plus an accompanying communication strategy. If working in a small group, your roles will be defined with your tutor enabling you to demonstrate your individual contribution to the project. This evidence of individual contribution will enable assessors to give you an individual mark. As well as the final content, you will submit the appropriate documentation outlining your accompanying proposed communication strategy.
Essay 25 1~2~3~4 Exam Period , WORDS= 2000 words You will submit an individual critical reflection on the processes undertaken in your project and apply critical thinking to contextualise the project on which you work, situating your work within theoretical and industry contexts. If working in a small group, the critical reflection will evidence your specific contribution to the project.
Component 1 subtotal: 75
Component 2 subtotal: 25
Module subtotal: 100

Indicative References and Reading List - URL:
Mass Communications Major Project
 

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