Core Module Information
Module title: Mass Communications Project Research

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC10127
Module leader: C. Paul Sellors
School School of Arts and Creative Industries
Subject area group: Screen and Performance

To take this module you must have attempted JAC10126 Mass Communications Project Research, although you need not have passed it.

Description of module content:

On this module you will develop and complete a project initiated and supported by the research undertaken on the Mass Communications Project Research module. Mirroring professional funding application selection processes, module staff will select research proposals from the Mass Communications Project Research Module that will be completed as major projects. You will work either separately or in groups, depending upon the proposal, on one of these projects. A project completion plan will be agreed with the module leader, as will student roles within each project. If you are in a group project the group will agree with the module leader the tasks to be undertaken by each person. These roles can be reviewed and revised, in consultation with the module leader, as the project develops. You will complete all agreed research and reports and then produce, to an agreed level of completeness, a mass communications campaign to disseminate the work as specified. This campaign will draw on communication practices in persuasion, advertising, public relations, journalism, television, and/or film, as appropriate.

Learning Outcomes for module:

LO1: Devise, using SMART goals, a plan and workflow process to research and undertake a mass communications project
LO2: Select and make effective use of appropriate research methods
LO3: Manage a mass communications research project
LO4: Design and construct a mass communications campaign
LO5: Demonstrate compliance with the University’s research integrity and data protection policies, as well as relevant laws and regulations relating to your project.

Full Details of Teaching and Assessment
2022/3, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: C. Paul Sellors
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
This module uses both seminars and project supervision. The seminar classes discuss issues relevant to develop a mass communications project proposal into a mass communications project. These classes will provide ample opportunity for individuals and groups to present and discuss their projects in order to receive constructive criticism from colleagues and the lecturer. This will help students to develop further their meeting communication skills and their abilities to give, receive, and benefit from constructive feedback (LOs 1, 2, 5). Fortnightly project supervision sessions provide students with a supervised and guided environment within which they will receive verbal and written feedback on each project as it develops (LOs 1-5).

Formative Assessment:
This module has extensive opportunities for continuous formative feedback across the trimester as students develop their mass communications projects. Feedback will be provided by other students and by the lecturer during seminar discussions. Further, detailed written and verbal feedback will be provided in fortnightly project supervision sessions with the lecturer.

Summative Assessment:
There are three summative assessments. First, the completed mass communications project constitutes 75% of the mark. This may be an individual or group project, depending on which proposals from the Mass Communications Project Research module are accepted to be produced in this module. In group projects you will be assessed individually on your role(s), which will include your abilities to work collaboratively. Your performance will be evaluated against the tasks agreed with the module leader. Second, you will each produce a reflective essay on your project, which will be worth 15% of your mark. Third, you will each receive a 10% project process mark from your lecturer that will assess such things as your attendance and participation in classes and supervision sessions, and your ability to follow production schedules.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 8
Face To Face Project Supervision 3.5
Independent Learning Guided independent study 188.5
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Final Year Project 75 1-5 14/15
Essay 15 1-5 14/15 , WORDS= 1500
Discussion/Participation 10 3 14/15
Component 1 subtotal: 75
Component 2 subtotal: 25
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader